From Britain to Southeast Asia, the next stop of TikTok Shop is finally in America! Coming online soon

01.
The American market is an unavoidable e-commerce market.
As we all know, the American market is one of the most important and fastest growing consumer markets in the world, and it is also a "dreamland" that any global enterprise or cross-border shipping company cannot avoid.
Compared with detouring back to Southeast Asia, South America, Africa, Latin America and other emerging markets to dig gold, facing the largest market in the United States is the only choice.
In general, domestic enterprises going to sea usually regard North America as the starting point of the sea going path, and then further extend and expand to other regions by continuously accumulating business strength.
According to the 2022 Ecological Development Report of Chinese Enterprises Going to Sea released by Chuangye State, 62% of overseas enterprises have chosen to deploy in North America.
According to eMarketer research, in 2022, the sales of the U.S.
e-commerce market will exceed 1 trillion dollars for the first time.
For Chinese enterprises and brands, North America's e-commerce sales are still in the leading position in terms of consumption power, e-commerce penetration, logistics channels and other dimensions, and this huge market is still a gathering place and a hot spot for enterprises to compete.
02.
The popularity of TikTok's short videos can not be separated from its small stores.
In recent years, while the short video APP has become popular, TikTok has creatively launched a live broadcast e-commerce model in overseas markets.
In June 2021, TikTok Shop cross-border e-commerce launched its first site in the UK.
Later, instead of expanding the traditional European and American markets, TikTok Shop focused on the more potential Southeast Asia.
Data shows that with the gradual expansion of the Southeast Asian market, TikTok Shop orders increased by 493% and GMV increased by 92%.
In the first half of this year, TikTok Shop launched a new site in five Southeast Asian countries, almost covering the major countries in Southeast Asia, thus entering a new stage of "one store selling globally", and Southeast Asian e-commerce also ushered in new opportunities.
TikTok has 3 billion downloads in the world, with more than 1 billion monthly active users, covering more than 150 markets and 75 languages.
It is widely praised in Europe, the United States, Southeast Asia and other places, and has repeatedly topped the App Store or Google Play download rankings in various countries and regions.
Today, TikTok has become the fastest growing and most popular short video social media overseas.
In recent years, the short video craze has swept the world.
Most users are keen to use mobile terminals to watch.
The content shows a diversified trend, covering music, comedy, beauty and many other fields.
TikTok short video is free to play with various styles and easy to use.
Users can freely create BGM or use special effects, filters, stickers and other tools to make simple materials into novel and interesting videos, which are extremely easy to catch users' eyes and stay there.
There is also a very important reason why TK can quickly become popular: TK stores.
Many domestic and foreign e-commerce sellers will use TK short videos for online celebrity marketing, as well as live sales in small stores of TK for advertising.
By cooperating with local celebrities, overseas enterprises release videos of planting grass with goods or let celebrities KOL directly bring goods, and use KOL's own flow to drive the sales of products, or