As the end of the year draws near, we can quickly see the success of overseas brands TikTok strategy

With the growing influence of TikTok, some overseas brands are slowly shifting the main marketing battlefield to TikTok.
According to the "What's Next" report data released by TikTok for Business, the active users of TikTok will exceed 1 billion in 2021.
"In terms of traffic, TikTok really gives full imagination, especially in terms of the growth rate of users.
At present, the advertising expenses we put on TikTok account for 20% of the overall budget." A cross-border e-commerce practitioner said so.
With the arrival of the end of the year peak season of Black Five and even Christmas, cross-border e-commerce sellers are also urgently seeking new advertising forms and new traffic platforms to increase their sales, so as to seize the last wave of sales opportunities at the end of the year, and TikTok has become their only choice.
It is particularly noteworthy that the e-commerce users on TikTok are relatively young, with strong purchasing power and strong e-commerce consumer demand.
They are high-value e-commerce consumers.
Then how to use TikTok to reach a new high in the peak season at the end of the year? In the peak season of 01, TikTok's successful strategy of brands This chapter will bring two Chinese brands to promote TikTok's strategy for sellers: No 1 In the Southeast Asian market of beauty brand Feiluer in recent two years, with the penetration and growth of social e-commerce brought by the new traffic channel represented by TikTok, and the increasingly improved logistics infrastructure and payment system, the whole Southeast Asian e-commerce market has seen significant growth.
Fang Xing, CEO of beauty brand Feiluer, pointed out that in the face of such a trend, Feiluer chose to pursue brand power and product power as always, and put more emphasis on user experience, such as doing more local warehousing, building a local customer service team, and then doing a very deep localization of products, brand content and other aspects.
TikTok, which is growing fast enough and large enough, has become one of the key channels for Feiluer to increase its weight.
It is understood that in 2022, Feiluer will focus on TikTok in overseas marketing, and create a large number of account matrices to achieve large-scale coverage of users and increase the brand premium.
As shown in the figure below, an official number of Feiluer is @ focallure Beauty has reached 1.8 million fans and 7.9 million likes.
In view of the war preparation for Dajin, Fang Xing revealed that two things should be focused on, one is the overall supply chain rhythm.
The beauty industry's products have been upgraded rapidly, from production, transportation to timely launching to participate in promotion activities, which greatly tests the seller's ability to consider problems in advance and supply chain scheduling.
The other is the marketing rhythm.
Every time the big promotion season comes, the sellers will concentrate their efforts, and they will encounter tight advertising expenses and scheduling.
It is recommended that all the marketing plans of the sellers should be 2-3 months in advance to make expectations in advance.
"One of the most important things we will do is to store water in advance.
For example, two months before Ramadan in Indonesia, advertising fees are relatively low, and the scheduling of red people is relatively loose.
We have done a lot of water storage at this stage, and then we can quickly increase the amount through CPC advertising during the promotion period." He said.
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