TikTok "Win" Sales Trend May: Is it the most popular product?

What's Hot on TikTok is a new program brought by TikTok for Business team.
Every month, we will conduct in-depth analysis on the massive data of the TikTok platform, bring the platform's popularity trend of the month to Chinese overseas manufacturers, and present the successful cases of the month, activity highlights and other review contents, so that you can keep in touch with the TikTok platform, grasp the latest overseas trends in real time, and explore new possibilities for overseas gold mining.
What was the most popular TikTok platform in May? TikTok, which is popular among overseas users, continues to lead the global short video trend.
Every day, hundreds of millions of users come to TikTok to record their lives, look for inspiration, recommend good things, and constantly create a hot trend.
In May, with the warm spring in the Northern Hemisphere, the following major categories burst out new marketing opportunities.
Fashion leads to popular labels related to consumerism: # UpCycling # SustainableFashion The global broadcast volume of green fashion videos has increased by 502% compared with the same period last year Green consumerism is becoming a new favorite in the fashion circle.
TikTok users advocate environment-friendly fashion brands in their own way and appeal to more users in the community to take action.
Related hot tags: # GymFit (sports goods) # WorkoutOutfit (sports equipment) fitness wear videos showed a 666% increase in global playback compared with the same period last year.
Under the new normal, household sports categories continue to sell well.
TikTok users have released unpacking videos on the platform to wear their latest fitness clothes.
During this period, a lot of fitness apparel items were also brought to the forefront.
Related hot tags: # DopamineDress, the global broadcast volume of dopamine dressing videos has soared by 2865% compared with the same period last year.
Did you know that TikTok's "dopamine dressing method" is also popular in the fashion circle? This kind of wearing method not only reveals a new way to express feelings and attitudes by wearing, but also makes many color contrast pieces of the brand popular on the platform.
Brand Inspiration In the new life wave, in addition to catering to the demands in the sense of design and selection, the brand also needs to think about how to truly stand on the same front with TikTok users in the environmental protection and sustainable concepts that are increasingly valued nowadays.
The TikTok community redefined the popular labels related to beauty consumption: # SkinPositivity # NormalizeNormalSkin, the global broadcast volume of skin related videos increased by 743% compared with the same period last year, and skin anxiety still exists? The TikTok community has already begun to transmit its positive energy of "acceptance".
As a brand, it is better to join the dialogue rather than create anxiety, and use positive energy to please and encourage the community, so as to win the favor of consumers.
Related hot tags: # NaturalMakeUp # CleanMakeup