TikTok's Gold Rush: It's not too late to know TK+WA

From home to abroad, the story of private marketing continues.
Tiktok comes first, TikTok comes after.
From the low-key launch in September 2016 to the renaming of Tiktok Group by ByteDance, Tiktok has swept the domestic Internet ecosystem, and has also grown numerous business opportunities.
From Tiktok shop window, live broadcast with goods, Tiktok combined with WeChat's private domain operation, from the original "double micro" operation to the current "double micro one", Tiktok has become the basic standard configuration of marketing and the just needed position for every enterprise to obtain customers in the public domain.
The theory of time machine tells us that on TikTok, which is rising in the wind, the business opportunity belonging to this new social pioneer of short video has just begun.
From the perspective of the mature private domain operation of domestic Tiktok+WeChat, the private domain operation of overseas TikTok+WhatsApp is an opportunity for many businesses to cut into cross-border from the perspective of social traffic.
Building a public and private domain operation system that combines the TikTok public domain and WhatsApp private domain is a new differentiated way for cross-border businesses to tap into TT.
From home to overseas, the perception of private domain operation is different and the core remains unchanged.
Private domain refers to the existence of a relatively public domain.
It refers to the user groups owned by enterprises and merchants, which can be directly and repeatedly reached at low cost (even zero cost).
Different public and private domains have different attributes and characteristics, and different businesses have different operation and marketing methods.
The public domain includes online platforms, offline supermarkets and other scenarios.
Regardless of the form, the public domain is the basis for merchants to obtain customers.
Without the source of the public domain, enterprises can hardly obtain customer precipitation in the private domain.
From the perspective of private domain, there are different connection capabilities between strong and weak.
Strong connections, such as social micro stores and social 1V1 communication, medium connections, such as independent stations and communities, and weak connections, such as independent APPs and one-way messaging...
In the process of operation, businesses need to select appropriate private domain contacts based on the characteristics of products and customers, which is a common feature of domestic and overseas private domains.
The difference is that the cognition of the domestic private domain is a process from e-commerce public domain platform to WeChat to small program WeChat shop, while overseas is a transition from independent stations to e-commerce platforms to WhatsApp social private domains.
The path is slightly different, but the private domain with social applications as the core carrier is always a breeding ground for interaction and relationship between enterprises and customers.
From WeChat to WhatsApp, what are the characteristics of private domain carriers? The private domain traffic pool has the essence of low cost and unlimited direct access.
It is characterized by real-time connection and real-time accessibility based on WeChat and WhatsApp social IM tools.
In China, WeChat has become a national application that everyone knows about, connecting people, and more importantly, people and business.
And in overseas, there is such a super application - WhatsApp, which also lays the foundation for it to become the preferred carrier of overseas private domain.
When we walked into WhatsApp, we found that this instant messaging tool seemed to be born for marketing: First, WhatsApp has a wide coverage, a large population base, 2 billion monthly active users, more than 180 countries and regions around the world, and is a commonly used IM tool in 58 countries;
Second: WhatsApp account=mobile number, which means