Take you to know that TikTok stands on the tuyere, the original brand advertisement is so simple

When we mention the hottest video marketing platform in China, we will think of Tiktok.
According to the official statistics of Tiktok, Tiktok has 250 million active users today.
And there is also a popular short video marketing platform - TikTok, which is the international version of Tiktok.
According to official statistics, the number of users using TikTok has reached more than 800 million.
It can be seen that advertising in TikTok is also one of the important platforms for overseas enterprises to achieve brand promotion.
How about the TikTok advertising style, and what effect will the TikTok advertising achieve? The following small editor will share with you one by one the successful cases of a brand of mobile phone customers who, with TikTok advertising, easily achieved a million impressions in two days, the video click rate was 14.82%, and the average cost per broadcast was as low as 1 point.
I After communicating with the customer, the customer learned that the customer wanted to promote a new model of smart phone in the Southeast Asian market.
The main selling points were its function, scene and elegant appearance.
Like all enterprises developing overseas markets, the customer hoped to achieve considerable product orders in a short time.
It is understood that the customer's mobile phone brand company has a certain influence in the Southeast Asian market, has a good reputation, and is very popular with local market audiences.
However, in the Southeast Asian market, the smartphone penetration rate is between 65% - 70%.
How to make advertising more accurate is a difficult problem.
Moreover, smart phones are not the necessities of life in the local market.
How to transform viewers is also a difficult problem.
II Considering the particularity of TikTok, we concluded that search advertising and display advertising are suitable as the main delivery channels.
The potential customers who are most likely to buy products should have three elements: using smart phones, having certain economic strength, and accepting new things.
Therefore, we launched an international version of Tiktok, which has successfully entered the Southeast Asian market.
The reasons are as follows: 1.
TikTok currently ranks in the top 10 in the use of APP in Southeast Asia, and launching TikTok open screen advertising can make advertising obtain high cash flow;
2.
In the Southeast Asian market, 18-24 young people account for 30% of the total population, and it is understood that TikTok has obtained a score of 4.5 on Google Play, which shows that users in this market have a strong ability to accept new things;
3.
TikTok open screen advertising has a jump function, which can enable potential customers to jump directly to the purchase interface, simplify the purchase process, and effectively avoid losing users due to the cumbersome purchase process.
III After determining the platform and form of advertising, advertising begins to consider the orientation of advertising materials and forms.
This smartphone model that customers want to promote has fingerprint unlocking function, and its body color is very personalized.
How to make advertisement more substitutive and persuasive? 1.
Scene based TikTok is a more colorful app in the Southeast Asian market, and users generally use it to share their lives.
Therefore, the title of advertising creativity