TikTok: Sleeping for two hours a day, stepping on the pit many times, and localization is not easy

Photo source @ visual Chinese | financial stock market, author | Wang Hongxia, editor | whether Chen Jiying should join TikTok.
For those who have the idea, this may not be a multiple choice question.
It should be translated into "Is there a good way to join TikTok now?" This is a typical TikTok anxiety - "knowing everything" about TikTok dividends, but can't do it.
A week ago, according to the Science and Technology Innovation Board Daily, the number of daily active users of TikTok in the world has exceeded 1 billion.
Looking at the world, only Facebook, WhatsApp, Instagram and YouTube have more than 1 billion daily active users.
This undoubtedly gives TikTok entrepreneurs a "boost".
Since this year, TikTok has made frequent moves: in April, it successively launched shops in Thailand, Vietnam, Malaysia and the Philippines;
In June, the Singapore e-commerce business was launched;
Reported by the British Financial Times in October, it will cooperate with TalkShopLive, an American live delivery platform;
In addition, according to LatePost, the TikTok e-commerce team has set the goal of achieving $470 billion in GMV within five years.
This series of operations has the potential to expand the territory, but from the perspective of commercialization, to a large extent, TikTok is still a "virgin land" to be reclaimed.
Taking the Southeast Asian market as an example, Tom, the founding partner of TikTok certification service provider Yueyang Xiaojing, shared that there has not been an anchor with goods on his head like Tiktok "Xiao Yang" and "Luo Yonghao" in Southeast Asia.
"A talent studio with two or three million fans has tens of thousands or even hundreds of thousands of traffic, but its ability to carry goods is weak.
For example, for the same paper brand, talent only brings a few thousand yuan GMV, while the team's own anchor can reach tens of thousands of yuan, which is about 10 times worse".
TOM believes that the core reason is that the operation mechanism of overseas talent is not perfect, and they do not know how to shape the staffing, mobilize the atmosphere and improve transformation.
It can be seen that the TikTok e-commerce market will go through a period of cultivation.
In the current historical stage, the gold miners who went to TikTok are faced with a difficult situation.
Financial Stories talked with four TikTok entrepreneurs.
Through their challenges and experience, they may be able to see the whole internal world of TikTok from a small perspective.
Trial and error and transformation are compulsory courses.
Few people can find the correct posture of TikTok in the admission office at once, but more trial and error.
The complexity of the overseas market and the immaturity of TikTok e-commerce ecosystem determine that there is no clear path to guide entrepreneurs, even the authorities are exploring.
From the launch of Indonesian shops and British shops in February and April last year to TikTok's focus on e-commerce business in Southeast Asia this year, we can see that this road is not easy.
Trial and error and transformation may be required courses for TikTok entrepreneurs.
Since August last year, Gu Jun, the founder of Newme, and his team have experienced transformation for a half year, which is also the "dark moment" since the company was founded in November 2020.
At that time, Gu Jun decided to enter the live tape