TikTok is stable and ready to take the American market

The TikTok American store is finally coming.
The TikTok American store (TikTok Shop) that the TikTok merchants are waiting for finally has good news when the Double 11 is still in progress! It is said that in the second week of November this year, TikTok American stores will be officially launched, and will take the lead in conducting small flow tests on the first batch of local businesses in the United States.
It is expected that the scale of the test will be further expanded later.
Before the news of the launch of small stores in the United States came out, TikTok e-commerce had made many moves, the most "obvious" of which was the announcement recently that TikTok e-commerce had lowered the threshold for TikTok e-commerce.
Specifically, it includes the following items.
1.
To cancel the requirement that merchants have hard indicators such as shop, platform shop DSR score and minimum sales.
This means that even if some cross-border sellers do not have their own stores (for example, do cross-border businesses without supply), or their DSR is lower than 4.5, as long as they have a good reputation on the platform, even if they are middlemen or "profiteers", they will not be affected to successfully join TikTok stores to do business.
2.
Even the invitation code was saved, which was almost open.
Previously, one of the hard rules for entering TikTok e-commerce was to fill in an invitation code, while ordinary businesses need to meet certain conditions to obtain an invitation code;
Some businesses that do not meet the requirements have been waiting for a long time.
"Left wait and right wait" means they cannot receive the official notice from TikTok to open a store.
3.
Except for the precious jewelry category, which should be approved by the official in advance, other categories can be applied for by themselves.
Bottom line: As long as you really want to do business in TikTok, the platform has almost no restrictions on categories.
4.
In addition, the requirement for merchants to obtain TikTok accounts has been lowered.
As long as the account holder is over 18 years old, has published 5 short videos and has accumulated more than 100 likes, it will reach the entry level.
At that time, some critics pointed out that the introduction of these measures all pointed to one purpose: to make final preparations for the launch of TikTok American stores.
Sure enough, the matter was carried forward in a down-to-earth manner as previously expected.
Why must TikTok win the US market? The history of TikTok e-commerce is not long, because the history of TikTok is not long.
In addition, the top management of Byte team always keeps a low profile.
Therefore, some projects of Byte that are not sure of good expectations will not be easily disclosed to the public.
Under the influence of this corporate culture, until December 2021, nearly a year after the function of live broadcast with goods was tested, the voice of the masses had been heard, and TikTok announced the official opening of TikTokShop's registration qualification.
It is hard to believe that at this time, TikTok's global monthly active users have exceeded 1 billion.
According to the business thinking of those domestic investors, what does Byte think about not doing business with a billion yuan of traffic? In fact, it's not that TikTok doesn't want to make money overseas, but rather that it wants to cultivate users' consumption habits overseas, especially in the United States.
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