People have been looking forward to it for a long time. TikTok's American store finally arrived

Tik Tok's e-commerce function, Tik Tok Shop, will soon be launched in the United States.
What challenges will Tik Tok e-commerce face in the largest and most mature overseas e-commerce market, and how will it develop in the future? This article analyzes the Tik Tok e-commerce online in the United States from personnel, businesses to supply chain, e-commerce live broadcast and other businesses, to help you quickly understand the current situation of Tik Tok Shop in the United States, which is suitable for small partners who pay attention to overseas e-commerce.
TikTok shops are finally coming.
A source told Ebon Power that TikTok American stores will be launched in the second week of November, and the first batch of small flow tests will be conducted for local businesses in the United States.
At present, several enterprises have reached cooperation intentions with TikTok Shop's US business team.
"These companies are all American companies, but it is not ruled out that there are domestic teams to assist in operation and maintenance." The person also stressed that TikTok has no category restrictions on partners, but they must be "shipped locally in the United States".
Another insider close to the TikTok Shop team said: "The United States is the largest and most mature e-commerce market overseas.
The most important action of TikTok Shop from the end of this year to next year is the" closed loop "of e-commerce in American sites." At the same time, he also pointed out that the launch date of TikTok American stores was pushed again and again, mainly because "the American market is large and special, policy sensitivity is high, and the supply chain is too complex".
1、 For businesses, TikTok Shop (TTS) refers to TikTok's e-commerce "closed-loop" business.
After the TikTok Shop function is launched, users can directly complete the transaction of e-commerce shopping in the TikTok platform;
If a merchant promotes in TikTok and conducts transactions outside the station (independent station, Amazon and other platforms), it does not belong to the business scope of TTS, but belongs to TikTok for Business (TTFB for short).
Ebon Power learned that TikTok e-commerce (including TikTok Shop) belongs to the commercialization department of ByteDance (under the jurisdiction of Zhang Lidong, chairman of ByteDance), and the first person in charge is Bob Kang.
TikTok Shop business is divided into two lines as a whole - cross-border business and this to this business.
The cross-border business is led by Shi Ben to serve Chinese sellers;
The team for this business is overseas and managed by each country manager;
Both lines report to Bob.
This time, the American small store tested the "this to this" business in the United States, while the cross-border business is still dominated by the semi closed loop TikTok Storefront cooperative store model (that is, independent station merchants using Shopify and other platform building platforms, after opening the TikTok Storefront function, users can browse products without leaving TikTok, but they still need to jump to the independent station page outside TikTok to purchase).
"The semi closed loop mode of TikTok US site will still