Later, the exclusive TikTok sprints for 1 billion days, and will go live to Brazil to sell goods

The commercial scale and user growth rate of TikTok are lower than the internal expectation.
Gao Honghao, editor of Shixian and Huang Junjie, learned from Late LatePost that TikTok has set a goal of more than 1.05 billion daily active users (DAUs) worldwide by the end of 2022.
At present, the world's largest short video platform has more than 800 million daily active users.
More than 1 billion people open applications every day, and there are only four in the world: Facebook, WhatsApp, Instagram and YouTube.
The daily active users of WeChat are about 900 million, and the daily active users of Tiktok are about 730 million.
One billion days of living is not the end.
A TikTok person said that the company hopes that TikTok's penetration rate overseas is equivalent to Tiktok's penetration rate in China.
At present, TikTok's penetration rate in the world is less than 20%, while Tiktok's penetration rate in China is close to 54%.
If the global penetration rate reaches 54%, TikTok's daily life in the world will increase by more than 2 billion.
LatePost learned that since this year, in order to further improve business growth and management efficiency, TikTok has made some adjustments at the organizational level.
TikTok has changed the previous relatively fragmented market division model and integrated the same type of markets to form six regions, namely Japan and South Korea, South Asia, Europe, the Middle East, Latin America, the United States, Canada and Australia.
Before the adjustment, Europe alone was divided into: Britain and Western Europe, Germany, Poland, Central and Eastern Europe, Eastern Europe and other markets.
The growth platform that was originally responsible for TikTok's global user growth was removed, and Zhao Qi, the person in charge, has transferred to the Group to be responsible for ByteDance human resources related affairs.
In order to improve the autonomy and flexibility of business, video, live broadcast, e-commerce and other departments have added new growth functions.
TikTok has also received further support from Tiktok in terms of technology and business strategy.
A ByteDance person said that Zhang Nan, CEO of Tiktok Group, would ask about and follow up some of TikTok's business progress, such as live broadcasting.
Overseas users have no habit of using related products, and TikTok is still struggling to explore the live broadcast business.
The users of TikTok grew rapidly, but they did not get the revenue matching the user scale.
Liang Rubo, CEO of ByteDance, said at the All Hands conference in September that the current commercialization progress of TikTok was lower than expected.
TikTok's revenue in 2021 will be about $4 billion, and its target in 2022 will be $12 billion, an increase of 200%.
However, LatePost learned that in the first half of 2022, TikTok's advertising revenue did not reach the set goal, and the growth rate has slowed down.
A TikTok commercialization personage said that many factors led to slower growth: the conflict between Russia and Ukraine and global inflation led to a decline in global digital advertising spending, and TikTok's advertising conversion effect was weaker than Facebook's