Dozens of people watched the live broadcast, and TikTok was "incompetent"

The Tiktok e-commerce model has been reproduced.
The TikTok e-commerce seems to have a strong momentum overseas, but its live broadcast delivery effect is poor.
Since February last year, TikTok has developed e-commerce markets overseas, and now it has laid out its presence in the UK and six Southeast Asian markets.
For more than a year, the short video with goods, live broadcast with goods, and Tiktok e-commerce have also been introduced to TikTok Shop.
But unlike Tiktok, there are few people watching the live broadcast of goods in TikTok, and few people placing orders.
"Last year, there were 40-50 people in the UK shop, but now there are 20 people.
The total audience is about 2000-3000." Little White Rabbit, a cross-border merchant, told Zhan Ziyuan that TikTok UK shops sell about 300-400 pounds a day.
In July, the Financial Times reported that TikTok had given up expanding its e-commerce business in Europe and the United States because the "live broadcast with goods" model was difficult to attract local consumers;
In October, the Financial Times reported that TikTok would cooperate with TalkShopLive, an American live video delivery platform, to carry out live video e-commerce business in North America, but no contract had been signed.
On October 1, TikTok UK (TikTok Information Technologies UK Limited, whose business covers Europe, South America, Central America and Africa) published its annual financial report as of December 31, 2021 at Companies House in the United Kingdom.
The annual report shows that in 2021, TikTok UK's turnover will be about $990 million, a year-on-year increase of 477%, including online advertising service revenue of about $802 million, a year-on-year increase of 526%;
Regionally, the income from the UK is about 279 million US dollars.
In 2021, TikTok UK's operating loss will be about 896 million US dollars, an increase of 37% year on year.
"The number of viewers in the UK (shop) is very low.
If the number of people in the studio exceeds 50, it is probably because people from other countries are mixed in." Dora, TikTok's anchor, told Ranziyuan that British people are relatively "petty bourgeoisie" and distrust very cheap products.
At the same time, they can't tolerate any problems with goods.
"It's hard to do in the UK (market)." In addition to the UK shop, Dora's e-commerce company has also settled in TikTokshop in Malaysia, Singapore, the Philippines and Thailand, four Southeast Asian countries, among which Malaysia shop has the largest sales volume.
She revealed that Malaysian shops can sell RM4000-5000 a day, and at the best time, they can sell more than RM10000 a day.
It is worth mentioning that TikTok UK shop will be launched in April 2021, while shop in Thailand, Vietnam, Malaysia and the Philippines will not be launched until April 2022.
According to LatePost, the GMV (total commodity transactions) of TikTok e-commerce in the first half of 2022 will exceed US $1 billion, of which the average monthly GMV in the Indonesian market will reach US $200 million and the average monthly GMV in the British market will reach 24