(Observer online news) Fired many executives, dissolved the board of directors, reformed paid services...
Within a week of joining Twitter, Elon Musk, the world's richest man, made a drastic transformation of the company.
Now, it seems that he intends to "revive" the closed short video application Vine of Twitter to "fight" against the hot overseas version of Tiktok.
On Monday (October 31) local time, Musk launched an investigation on Twitter: "Do you want to restart Vine?" The final voting results of more than 4.92 million people showed that nearly 70% of the people agreed with the proposal.
In the comment area, Mr.
Beast, a well-known YouTube blogger, left a message: "If you really do this and start competing with TikTok, it will be too funny." Musk also seriously asked: "How can we make Vine better than TikTok?" In his words, he revealed that he had started to plan the short video service of Twitter.
Twitter screenshots of some online celebrities who have made their fortune from Vine also seem to welcome this.
Zach King, a "wizard" famous for special effect magic clips, sent a loving expression in Musk's comments.
The beautiful and funny blogger, Lee Pons, also tweeted: "Please, just do it!" Twitter screenshot On November 1, Axios News also quoted multiple sources to report that Musk has sent Twitter engineers to check Vine's old code base, and the restart may be completed before the end of the year.
A source said that this would "require a lot of work".
In fact, as early as this June's Twitter staff meeting, Musk had suggested that Twitter should learn from TikTok.
He praised TikTok's algorithm for not being "boring" and said that "Twitter can be shaped in the same way to make it interesting".
Vine is the earliest short video application in the US market.
In October 2012, Twitter acquired Vine, which has not been launched yet, for $30 million.
It won the first place in the social application category of the App Store just one day after its release.
Similar to the 140 word limit before Twitter, one of Vine's selling points is to limit users to share videos up to 6 seconds long that can be recycled indefinitely, so that users have to leave only the most exciting clips.
In addition, Vine is also one of the first short video applications to support multi video splicing.
However, Vine's popularity was only a flash in the pan.
In 2014, Vine saw a zigzag decline in the number of new users per month.
In October 2016, Twitter suddenly announced that it would shut down the application.
At this time, Vine was already faced with many problems such as a large number of online celebrities leaving YouTube and Instagram.
In 2017, ByteDance acquired short video application Musical Ly, and later merged their short video service TikTok with them, and developed into the world's most popular short video social platform.
To adapt to this trend, Meta and YouTube have launched similar short video services in recent years.
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