Halloween toys are "sold out" on Tiktok. Is it really a chance for Tiktok Shop?

Author | Bukong "This Halloween, the best gift I bought is this pumpkin toy!" The pumpkin toy mentioned by 19-year-old British boy Raj in Tiktok is a toy lamp made in the shape of a pumpkin.
When the lamp is turned on, the colorful lights ingeniously respond to the warm atmosphere of the festival.
In the short video, he further explained that he saw the video of a shop in Yiwu when he was painting Tiktok.
The video showed a variety of toys.
He saw the pumpkin lantern at a glance and decided to buy it as his Halloween gift.
In addition to this pumpkin lantern, under the atmosphere of Halloween, a human skin mask has also been loved by many young people in Tiktok.
The manufacturer of this human skin mask is from Yiwu.
As the largest small commodity wholesale market in the world, Yiwu has a rich commodity category and developed market chain, including handicrafts, jewelry, daily necessities, electronics and electrical appliances and other industrial products for daily use.
These categories meet the needs of Tiktok users in the chain, and Tiktok, which has a life span of 1 billion months, provides a blue ocean market for these small commodities.
After sorting out Tiktok's explosive product data from July to now, it can be found that personal care, accessories, department stores and other categories have become the most popular products on Tiktok.
Why does Tiktok prefer small goods? How did these small commodities cause a storm on Tiktok? These goods sold out quietly on Tiktok.
"There is still a great opportunity for innovative new and strange goods and low order household goods on Tiktok." Lin Zejian, CEO of Han River, said so.
Han River is a small household appliance brand going to sea.
It has been deeply rooted in the Southeast Asian market for a long time, and has recently obtained tens of millions of RMB financing from Singmai Liya Group.
Not long ago, an air fryer owned by Han River received good feedback on Tiktok, especially in the Indonesian market.
As an interesting e-commerce, Tiktok's algorithm mechanism of precise recommendation is an important reason to attract many small commodities and new brands.
"Traditional e-commerce customers are mainly obtained through search channels, and the exposure and growth are very slow, but Tiktok can be displayed in live broadcasts and videos, and pushed to accurate customer groups through algorithms, so it is very helpful in the promotion of new products." "Tiktok pays more attention to the selection of products with low price, novel appearance and functions.
Personal care appliances, such as hair dryers, curling sticks and hair clips, belong to the first echelon, while kitchen appliances rank in the second echelon because of their high customer price." The statistics also confirm Lin Zejian's assertion by comparing the proportion of sales of live broadcast categories in Tiktok Shop in the UK, Indonesia, Thailand and other major markets in the third quarter of 2022.
Combined with the two tables above, we can summarize several trends of Tiktok explosives: first, new and exotic products are popular in Tiktok, "new and exotic products are very easy to spread, which is easy to produce fission propagation effect