What did Tiktok do to music?

Editor's Guide: With the development of the short video platform, it has been involved in various industries, including the music industry.
Both Tiktok and TiKTok are more and more closely connected with music.
The author of this article shared Tiktok's content related to music and its development in European and American music.
Let's have a look.
Since its birth, TikTok has been active in every corner of the European and American music world with a mixed reputation.
Some time ago, Halsey (hereinafter referred to as Houxi) released a roast video in TikTok, which made his reputation balance in European and American music circles deviate again.
In the video, she frankly said that she had encountered "difficulty in singing", and by the way, she thoroughly roast about the record company's attitude that only TikTok is a figure: "I'm really tired...
The new songs have been finished long ago, the videos have been shot, but the record company told me that I can't release new songs until they succeed in creating new popularity on TikTok".
To some extent, Tiktok has received similar allegations in China.
Tiktok and TikTok are very similar in terms of user use and operation mode.
The most important thing is that they are increasingly closely related to their respective music circles.
The two are born from the same root.
The former seems to have reversed the wind review with action, gradually opening up a more diversified cooperation mode for the domestic music industry.
But is Tiktok a series of operations for TikTok? What is TikTok's struggle from the same model? Perhaps we can find the answers to these questions from a series of events triggered by Monkey West's roast.
1、 Online popularity of European and American singers Even if you don't know who Houxi is, most of you have heard her songs, including the club golden song Closer, which she worked with the smoker, the Tubang divine song Boy With Luv, which she worked With BTS, and Gasoline, Bad At Love, Colors, which were sung by many domestic talent candidates and singers.
She is a first-line female singer in European and American music circles, and even in the world music circles, regardless of her eight years of experience from Houxi, or the number of 165 million songs sold.
But even if she had such a position in the music world, her new song was locked in the cloud disk by the record company for the reason that "TikTok is not hot enough".
She was asked by the company to "actively release TikTok" more than once, including the video at the beginning, which was also one of the assignments she was forced to hand over: they just asked me to send videos on TikTok, but they didn't tell me what to send, so I came to roast.
When the recording company staff told Houxi that her roast video had achieved viral fermentation on the network, she only asked: "So can I sing now?"? The company's reply is: look again.
Source of screenshots: Halsey Twitter singer can sing or not, and whether the singing is good enough seems to be put behind "TikTok fever" by the record company.
This can be understood as the record company's trust in Houxi's singing ability, or it can be understood that compared with first-line singers