The Double 11 promotion is coming soon. What does it mean for TikTok e-commerce to launch an official mall in Indonesia?

With the promotion of Double 11 coming soon, all major e-commerce platforms have already been set up, but TikTok e-commerce launched the official mall in Indonesia at this time.
What's the intention? This article will analyze this and take a look at the next performance of TikTok Shop.
TikTok, with 1 billion monthly active users, has always been the "king of topics", and its e-commerce business has also attracted much attention.
A source pointed out that in the first half of this year, the GMV of TikTok e-commerce exceeded 1 billion dollars, equivalent to that of the whole year 2021.
Whether or not they have entered the market, cross-border merchants and global brands pay special attention to the dynamics of TikTok e-commerce.
Looking at the world, Southeast Asia has made a lot of contributions to TikTok E-commerce's brilliant GMV.
Recently, "TikTok Shop" was launched in Indonesia in Southeast Asia.
Except that Indonesian media reported this month, there was not much discussion in China, and TikTok Shop officials kept a low profile.
PinPlay Global speculates that if TikTok Shop performs well at the end of Indonesia, it may be launched in other markets later.
For businesses in non Indonesian markets, it is helpful to know TikTok Shop in advance.
1、 Why Indonesia is preferred when TikTok Shop is launched? As Southeast Asian TikTok users are shopping more frequently on this content entertainment platform, TikTok Shop wants to make their shopping experience more smooth and friendly.
Therefore, TikTok Shop Shopping Center (hereinafter referred to as "TikTok Shop Mall") was launched in October this year and has been open to all Indonesian users.
TikTok Shop entrance and product details page, source: TikTokTikTok Shop has a very high priority, as can be seen from the very prominent entrance of this function.
Now, when TikTok Indonesian users open the app, they will find that the four tabs below the home page are Home, Shop, Inbox and Me.
This design is not to gild the lily, nor is it as simple as adding an entrance.
Although users can now place orders in TikTok Shop and the live broadcast room, such shopping behavior is somewhat random, and shopping is more like an additional behavior of content consumption.
For users who want to actively seek for shopping inspiration, they need more incremental information about brands and products.
Fragmented information and scattered entrances make the experience discounted.
From product function design focusing on content consumption to e-commerce shopping design, PinPlay Global believes that TikTok Shop is building a more complete "active shopping" scenario for users.
With TikTok Shop Mall, the commodity resources scattered in TikTok shops and live broadcast rooms can be gathered.
Shorter shopping paths make it easy for users to find and search the desired commodities.
At the same time, the basic e-commerce functions such as order management in the shop mall allow users to have a better shopping experience.
Because in