In September 2010, Fuji Film Company of Japan produced a digital camera called Fuji X100.
However, Fuji Film Company may never have thought that this product would be brought back to the trend center by TikTok users more than a decade later, which not only became popular, but also the prices of some models were even close to the sub new models of other brands.
Recently, a foreign digital product research institute reported that a Fuji X100 camera was highly sought after by users on the TikTok platform, which led to the price of the camera soaring in the past few days.
In fact, TikTok's influence on the price of this camera is most obvious on Amazon.
The price of X100V has risen to about 3000 dollars, almost equal to the current price of newer products of Canon, Sony or Nikon.
In addition, the price of the original second-hand Fuji X100 has risen from several hundred dollars to about 1000 dollars.
In recent years, Fuji X100 has always been a popular compact camera, but it has never had such an impact on its price.
Since the beginning of the year, the price of its products has started to rise slowly, until now it has suddenly exploded.
The "behind the scenes" of all this is more from TikTok users.
It is clear that the demand for products to reshape the lifestyle is still booming on TikTok.
1 "Digital camera" is reviving on TikTok Today, "digital camera" is facing a unique revival on TikTok, and TikTok's Y2K aesthetics is the mainstream force to revive this trend.
On TikTok, the platform view of the term "digital camera trend" is 137.3 million;
The "old digital camera" has been viewed 177.3 million times, and the "cheap digital camera" has been viewed 26.5 million times.
Among them, the main topic tag # digitalcamera also has 130 million views and is still increasing.
In most themes, it mainly reflects the nostalgic aesthetic trend that such TikTok users desire.
Most people think that the symbol of a digital camera is to have "granular, nostalgic snapshots, and orange timeline marked with time and date".
Therefore, many users will record the use of these cameras and share some photos with a sense of age, which seems to unlock the memory technology of another era.
In addition, there are also some videos of "entering the pit" to help other TikTokker compatriots buy such cameras.
For example, how to buy these digital products that are no longer produced on eBay, Amazon or other e-commerce platforms.
The reason why Fuji X100 digital camera is popular with TikTok users is that someone sent a video on TikTok to introduce this product, and said that it is a digital camera that can perfectly imitate the "film graininess".
The concept of finding a modern digital camera that can imitate movies is an attractive concept for young users on TikTok.
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