How can Coca Cola seize the new TikTok track in UGC marketing?

UGC refers to user generated content.
Many people believe that the content produced by users is more trustworthy than other professional media.
TikTok firmly sticks to users with its rich UGC content.
This article will discuss how to play UGC marketing in TikTok.
Come and have a look.
As a new blue ocean with huge traffic, TikTok has always focused on the output of creative content, and firmly stuck to users with rich UGC content.
In this article, Inpander will discuss how to play UGC marketing in TikTok? 1、 First, what is UGC? UGC refers to user generated content.
With the development of the Internet, people not only browse information on the Internet, but also publish/upload information.
They are both content viewers and content creators.
For brands, the UGC on TikTok is very similar to the UGC on other social media platforms.
It is created by TikTok users and can display the content of your brand and products.
They may use your product in the video and comment on it or show the audience how to use it, or they may participate in the TikTok Challenge launched by the brand, or even just create a personal video using your brand tag.
Or, you might also see user generated content where people use features like Duet and Stitch.
Therefore, they may splice or duet with your videos and create unique new content to attract their audience.
Many brands may share these videos with their audience (with the permission of the original content creator, of course).
You can even expand TikTok's influence by using its user generated content for your advertising.
2、 Why is UGC so important to TikTok? In addition to the expressiveness and interactivity of the user group of Generation Z, the prosperity of UGC also has professional survey data showing that young people of Generation Z spend 30% of their time every day on media information produced by consumers and users of the same group.
They believe that the content produced by users is more trustworthy than other professional media.
Therefore, due to its relevance and authenticity, content from real users may perform well even on TikTok.
In a study on the Real Eyes video test platform, the UGC video score on TikTok was 22% higher than the brand video.
Compared with TikTok brand videos and Facebook video ads, these UGC videos can attract and attract audience's attention in the longest time.
In addition, people found that UGC video has a greater emotional impact than brand video.
TikTok UGC video can encode 22% of emotion better than brand video.
In addition, their coding scores are 4.7 times higher than Facebook ads and 10 times higher than traditional ads.
This fully demonstrates the emotional attraction of user generated content on TikTok.
The so-called "seizing young people is seizing the future".
By taking advantage of young people's trust in UGC