The characteristics of Tik Tok platform are all here

No independent website merchant will ignore the waves TikTok has set off in the global traffic pool.
This short video social platform, which has a large number of young users of Generation Z, has the traffic and activity that the technology giant envies, and breeds unlimited consumption transformation potential.
Compared with Facebook and Instagram, which were born in the European and American cultural circle, TikTok presents a "unique" logic mechanism in terms of ecological operation and traffic fission.
Taking advantage of TikTok, how to integrate and use this potential flow pool to inject vitality into the passenger flow of brands and independent station stores? TikTok is highly similar to Tiktok in China in terms of product functions.
It is also easier for domestic sellers to start marketing on TikTok than other overseas social networking platforms.
Let's see what the features of Tik Tok platform are~1.
The push mechanism of thousands of people and thousands of faces is more and more common in the global social media applications, such as Reels, the video streaming media sector launched by Instagram.
TikTok is characterized by highly customized information flow content push.
TikTok has accumulated a large number of users' viewing habits and interest tag data, which can accurately portray users, push the content that users are interested in, and increase the use time of TikTok.
This is why data protection institutions around the world are very sensitive to the rise of TikTok.
2.
The content of the circular decentralized platform is intelligently audited by the algorithm.
As long as there is no violation, it can enter the platform traffic.
3.
Intelligent distribution and accurate delivery improve the accuracy of recommendations by labeling users and recommending them to content producers of the same kind.
4.
The short video format of TikTok, the platform's content style, is significantly different from the "picture+text" format of previous mainstream social media, Direct content handling is not possible.
Accordingly, publishers need to spend more time to catch the audience's attention and achieve interaction within 15-60 seconds.
If the published content is an advertisement, the "golden three seconds" at the beginning of the video is even more important.
Although TikTok's push weight is always a "black box" ", but we can be sure that the video viewing amount, completion rate, like comments interaction and replay rate are the most critical dimensions.
These are closely related to the content quality of the video itself As a social media marketing channel.