An App that allows young people to "brag" with each other, defeating TikTok

In addition to showing off, what is the ultimate goal of social products? Do you still remember the popular "Kuangkua Group"? In 2019, a large number of "Kwakwa Qun" WeChat groups appeared in more than ten colleges and universities across China.
No matter what you say in the group, you will be praised crazily by other group members.
According to CNBC, Chinese netizens are tired of hatred on the Internet and turn to social media, where they can spend money to get praise from others.
The popularity of "Kuakua Qun" actually confirms people's demand for "recognition", especially the strong appeal of Gen Z to find a sense of identity in a specific circle, which may mean a new opportunity for the next generation of social products - group circle of mutual comfort and encouragement.
In the United States, Gas, an app that encourages young people to praise each other, is sweeping high school campuses.
This social network App was released in August 2022.
In the past week, it successfully surpassed TikTok and BeReal and became the first free download of the US app Store.
As a new social app, how did Gas conquer the hearts of European and American teenagers? What is the social needs of Generation Z reflected behind its "boom"? The game of "Secret Love Sacrifice" Gas is very simple.
According to the introduction of the App Store, it only takes 4 steps.
1.
Join your high school.
2.
Add friends.
3.
Pick friends to answer the questionnaire.
4.
After users who are picked to "flame" download the application and create an account, they need to join their high school and add friends.
Then, users can create a poll and send it to their friends.
The questionnaire description on Gas | Gas At the same time, users will use their friends list to vote anonymously.
In fact, they pick friends according to a series of questions.
Choose one of four.
Questions range from friendly super compliments to flirtatious expressions, such as "Who is the cutest?" Whose smile melts my heart.
It is worth mentioning that, significantly different from anonymous Q&A apps such as NGL and Sendit, Gas users cannot edit questions or send messages directly to other users.
All questions are provided by Gas, which ensures that questions are active and loving, and creates a warm and friendly community atmosphere.
If you win the vote, a "flame" will be sent to your inbox.
The flame also varies depending on the gender of the sender - blue represents boys, pink represents girls.
People receive "fire" and know their friends' praise;
The questions that users pick most by their friends will be automatically displayed on the user's personal homepage, which provides a window for users to display their "flash points" in the application, thus encouraging users to continue playing.
In addition, Gas also has a lot of cute little designs, such as the "coin" mechanism.
Users can get "coins" from their pick friends, and use "coins" to give priority to their names in the options of specific friends.
That is to say, users obtain "coins" by praising others, and use "hard"