TikTok's "selling books" became popular, and South Korean online text manufacturers rushed to grab people

It is no longer a new thing for Chinese online texts to go to sea.
At the same time, in order to seize the cake of the overseas online text market, other manufacturers have begun to cut into it forcefully.
Which manufacturers are there? What measures have these manufacturers taken in the online text sea race track? The author of this article has carried out a certain disassembly and looked at it together.
Not long ago, the author found a post in Xiaohongshu that "New York City Library has so many CEO articles".
In the New York Public Library, it is even better to place a large number of CEO articles in Chinese.
Photo source: Although the little red book user @ puffpuffpuffpuffpuffpuffpuff is magical, I have to say that it is a sign that the web text has reached a certain stage.
In recent years, when we talk about the overseas online text market, it is easy to have the overall understanding of the strong export of Chinese online text overseas.
But it is clear that the "next door neighbor" does not want Chinese manufacturers to eat this cake alone.
1、 It is not enough to complement the weak points through acquisition.
Between 2020 and 2021, two Korean Internet giants, KaKao and NAVER, have successively acquired a number of North American Internet/comic platforms.
The former brought Radish, Tapas and Wuxia World under its control, while NAVER bought Wattpad.
Of the four targets acquired, three are online text platforms.
From October 15 to October 21, the bestseller list of Google Play books and reference books in the United States | Image source: Dot data (red boxes identify overseas manufacturers, blue boxes identify Korean manufacturers, blue boxes and green boxes identify American and German manufacturers respectively).
When we eliminated the fifth place "Looking for Ancestors App", the 11th place was filled by Wattpad, which just formed the Top 10, with six overseas manufacturers, two Korean manufacturers, and one manufacturer in the United States and Germany.
In the content ecology of online text - comics - film and television, Korean manufacturers who are better at comics are trying to make up for their shortcomings.
This month, NAVER also stepped down in person and launched the online text app YONDER, which is also the latest attempt of NAVER in the online text field beyond its acquisition.
YONDER is positioned as a "boutique" online text platform, targeting the Philippines, the United States, Canada, Australia and several European and American markets that use English.
The so-called "boutique" is not only that YONDER will collect popular works from Wattpad (purchased by NAVER in 2021) and the past NAVER copyright library (mainly from the web App SERIES operated by NAVER in Korea), but also aims to improve the "access threshold" of platform content.
Earlier, it was pointed out that YONDER would only sign up for authors, works and publishers with certain reputation for serialized works.
That is to say, NAVER aims to integrate the English creator resources of the head.
2、 TikTok has become an opening point in the contest of creators in the field of online text.
This time, NAVER chose to enter at this time.
There may be several considerations