Baiyao Observation | Decompression toys are popular all over the Internet, and TikTok has many fans

Baiyao cross-border e-commerce group found that in recent years, the demand of overseas consumers for "pressure release" has soared due to the global epidemic, the Russian Ukrainian war, economic downturn and other factors.
Decompression toys are becoming popular products to relieve pressure because of their small and convenient size, low safety risk, low price, and no harm to themselves or others.
In June this year, a video of a user named @ eeinparis12 on TikTok was unexpectedly popular, with nearly ten million videos being played.
The video lasted only 6 seconds.
The accompanying text was: "I ordered a plush toy with a heavy dinosaur, but it didn't seem heavy." This video quickly fermented in just a few days, attracting a large number of users.
Some users left a message at the bottom of the video saying, "I also bought the same heavy plush toy, but the seller sent me an ordinary one without heavy weight".
Another part of users leave messages to get reliable purchase links.
Baiyao cross-border e-commerce group learned that up to now, the video has reached 9.7 million views and 1.4 million likes.
Coincidentally, in September, a pressure relief toy named "monkey" exploded, becoming another star product that ignited TikTok.
On TikTok, its related topic tag # monkey has seen 515 million times.
Several popular videos under the topic were released by an account named @ toys4tem.
So far, this account has 477000 followers and 18.5 million likes@ Toys4Them released a video with a broadcast volume of 140 million on September 2 this year.
The video content is to throw a decompression toy from a tall building, and it will not be damaged after landing, just spread into a pie! Many users said in the comment area: "This toy is too funny!", Get resonance from many users.
Baiyao Cross border E-commerce Group has noticed that @ toys4them has added a product link to TikTok's profile, and the price is 39.99 dollars (about 250 yuan).
The price of the same model of Pinduoduo in China ranges from 9.9 to 19.9 yuan, which has increased by about 20 times.
Search the topic of decompression toys on TikTok: # fidgettoys, with an exposure of 21.6 billion times.
Many enthusiastic toy users gathered under this topic.
They released videos of using, sharing and evaluating decompression toys, and even videos to teach fans how to make decompression toys at home.
The number of videos played under this topic ranged from several million to hundreds of millions.
According to Google trends, in the past three months, the search for "monkey toy" has been high.
New Zealand, the United Kingdom, Ireland, Australia, the United States and other countries have the strongest love for the toy, and these countries just match the popular countries of this decompression toy on TikTok.
The sales volume of decompression toys on TikTok is also very considerable.
7331 pieces of data were found through TiChoo data search for FidgetToys.
The first and second place in sales volume were decompression toy sets on cross-border e-commerce platforms, with the lowest unit price of 8.63