The capacity of Wuxi International Communication Matrix will be expanded again! Wuxi TikTok Yixing Sea Media went online together

China Daily, August 18 (Xinhua) On August 18, the "Charming Wuxi" TikTok account jointly built by China Daily and the Publicity Department of the Wuxi Municipal Party Committee, and the "China Taodu · Yixing" overseas social media platform jointly built by China Daily and the Publicity Department of the Yixing Municipal Party Committee were launched online.
Zhu Min, Deputy Director of the Information Office of Wuxi Municipal People's Government, Xu Kang, Deputy Director of the Publicity Department of Yixing Municipal Party Committee, Wang Zhenghua, Deputy Editor in Chief of China Daily, and Zhou Furong, Director of the South Jiangsu Office of China Daily, attended the launch ceremony to witness the new position of Wuxi's international communication work.
TikTok (Tiktok International Edition) is one of the most popular short video platforms overseas.
The newly launched "Charming Wuxi" TikTok account will grasp the communication trend of overseas audiences, especially young groups, who prefer visual content, and show the charm of Wuxi through creative video dialogue with Generation Z.
The "Charming Wuxi" TikTok "China Ceramic Capital · Yixing" sea media platform, as a window for foreign exchanges, presents Yixing's green ecology, talents, openness and innovation to overseas audiences in an all-round way, and creates an international, all-round, multi-level online exhibition and communication interaction platform for Yixing.
With the launch of the new platform, the international communication matrix jointly created by China Daily and Wuxi has gradually become a large scale.
The matrix members include "Charming Wuxi" English website and overseas social media platform, Wuxi Hi tech Zone multilingual website and overseas social media platform, Wuxi Binhu English website and overseas social media platform, Wuxi Economic Development Zone overseas social media platform, "China Taodu · Yixing" overseas social media platform, Wuxi Tourism English website, etc.
There are 19 independent pages in total, with an average of more than 5000 articles and posts published annually, The total number of fans in the world reached 1.65 million, and the cumulative reading volume exceeded 100 million.
Since Wuxi and China Daily signed the first international communication strategic cooperation framework agreement in 2014, the cooperation between the two sides has entered the ninth year.
Over the past nine years, China Daily has deepened cooperation with Wuxi City, made great efforts to strengthen the construction of international communication capacity, jointly discussed the topic of "telling local stories well to the outside world" under the new situation, and spread the vivid and three-dimensional image of Wuxi overseas through new means such as interaction with big TVs, shooting original videos, designing bilingual posters, organizing fan activities, and planning creative h5.
With the joint efforts of both parties, Wuxi International Communication Matrix has achieved good publicity results and achieved outstanding results in the field of international communication in Chinese cities.
In the future, Wuxi International Communication Platform will give full play to its matrix advantages, strengthen the overseas communication of the new Wuxi construction achievements of "strong, rich, beautiful and high", more widely spread Chinese culture and local characteristics, enhance online and offline interaction, and contribute to Wuxi's international image and international circle of friends! Source: China Daily