Who is the king of traffic this year in the annual TikTok celebrity inventory?

Since its launch in 2017, TikTok has continued to grow in popularity.
Especially after the outbreak of the epidemic at the end of 2019, it has become the most popular social media application overseas.
By 2021, TikTok has become the application with the largest number of downloads in the world (source: apptopia).
According to TikTok's official data in January 2022, TikTok's monthly active users have exceeded 1 billion;
Statistics of its market penetration rate show that 37.36% of the 270 million Internet users in the United States use TikTok.
In addition, the user participation rate of TikTok is also significantly higher than that of similar applications, such as Instagram and YouTube.
According to the data from the Influencer Marketing Hub, the average interaction rate (ER) of the three major social platforms is as follows: the interaction rate of micro and micro online celebrities: TikTok is 17.96%, Instagram is 3.86%, and YouTube is 1.63%.
The interaction rate of head online celebrities: TikTok is 4.96%, Instagram is 1.21%, YouTube is 0.37%.
The global average interaction rate of TikTik is not only much higher than that of other platforms, but also 2.13% higher than the global average in the United States.
In addition to the high interaction rate, TikTok is also unique because of its "youth".
It is the social media platform with the lowest average age of users.
TikTok is the most popular among the younger generation Z and millennial users.
A large number of users are in the 10-39 age range.
The demographic data of TikTok's active users in the United States are as follows (source: statistics): In addition, it is worth noting that around 56% of TikTok users worldwide are women and 44% are men.
In some regions, the number of female users is higher.
For example, the number of female users in the United States is close to 67%, that in the Philippines is 65.9%, and that in Indonesia is 66%.
Data source: datareport According to the com overview, TikTok's advantages are not only due to the huge number of users on the platform, but also the interaction rate far higher than that of other platforms, which is more conducive to brand promotion and social media marketing.
In TikTok, the most effective marketing activity is online celebrity marketing, which has already become the mainstream of TikTok, and has a good performance in each market segment.
In this article, I will recommend six of the most popular TikTok online celebrities for overseas brands.
Cooperation with them with amazing traffic may bring good results@ charlidamelio -- Fans: 146 million, you may be curious, who is the most popular online fan on TikTok? Charli D'Amelio is the "TikTok Queen" with the most fans! Charli is only 18 years old, and he will be stationed in TikTok in 2019, but