make snap! Musk declares war on TikTok

On October 27, Dan Wei, a billionaire from Asia Pacific Daily, acquired social network Twitter for $44 billion.
After the acquisition, Musk quickly took over Twitter and prepared to find new strategies to revive the declining Twitter platform.
On his first day in office, Musk launched a plan to significantly cut costs, cutting 3700 jobs on Twitter on November 4 alone.
At the same time, he also integrated the account authentication badge, increasing the subscription fee to $7.99 per month.
Musk knows that most of Twitter's revenue now comes from advertising, so he hopes to continue to share in the lucrative online advertising market.
In recent years, Meta Platforms (Meta) has reaped rich profits in the advertising market through Facebook and Instagram, Alphabet and its subsidiaries YouTube and the newly joined TikTok.
In order to achieve the goal of a share in the advertising market, Musk decided to take a two pronged approach.
Mask's first plan is to retain the current advertisers, who are worried that Mask's previous statement of "resolutely safeguarding freedom of expression" will bring political extremists back to Twitter.
These political extremists are good at spreading various conspiracy theories, wrong information, racist and anti Semitic remarks.
Musk promised advertisers that Twitter would not become a "hellscape".
Musk's second step is to capture market share from YouTube, Instagram, Facebook, Snapchat and TikTok, which have the largest share in the lucrative advertising market.
In order to achieve this goal, Musk claims to completely transform Twitter to make the platform attractive to advertisers.
He intends to compete with competitors for advertisers' customer base and convince them that Twitter is now "the perfect platform for advertising".
Musk believes that his name and reputation are important factors to attract advertisers, but they need more time to consider.
Therefore, he made a commitment that Twitter would share revenue with users, and the proportion of revenue would be much higher than YouTube's current share.
In this way, advertisers will prefer the Twitter platform, because the expanded user base will make advertisers more willing to promote their brands on the platform.
These two steps are part of Musk's initial strategy.
Musk told the user group that Twitter would make changes to encourage people to express themselves better.
Short video platform is the most popular social way in Generation Z, and has become the preferred platform for advertisers to seek to expand their customer base and attract the next generation of consumers.
However, TikTok only distributes 45% of the income to creators.
As a strong competitor, TikTok is facing the pressure from YouTube, Instagram, Facebook and Snapchat.
Musk said that Twitter will share more than 55% of its advertising revenue with its creators, thus enhancing its competitiveness.
(Come