[Qi Dasheng's comments on the offline Internet] [Coffee] Good morning.Greeting you in Shanghai, where the heat is too hot to beat, [hold your hands] # TikTok # # Internet # TikTok has replaced Snap as the favorite social media application for American teenagers.In terms of the market, TikTok's advertising traffic in the first quarter of this year increased by about 200% compared with the same period last year, while Snap dropped by nearly 9%.Some organizations predict that TikTok's digital advertising revenue will triple this year to nearly 12 billion dollars, with a market share of 1.9%, more than the sum of Twitter and Snap.Defeating American enterprises in the United States is a good news to boost the morale of Chinese people.Some people have been analyzing what market strategies TikTok has successfully adopted.But for me, the most important reason is free competition.The US market may be the most open market in the world.Although various restrictions have been taken against Chinese enterprises in recent years, it is still a free competition market in general.On the contrary, in such a market, Chinese enterprises have strong competitiveness.Once upon a time, before joining the WTO, many people worried that when the national gate was opened, domestic enterprises would be unable to withstand the external competitive pressure.However, more than 20 years of facts have proved that the Chinese people are not afraid of competition at all, but have achieved economic take-off in a more free market competition environment.Can TikTok's success in the US market promote the further opening of the domestic market? Even if we let those Internet platforms, such as Twitter and Facebook, come in, I think the domestic Internet platforms will not be afraid.Moreover, more than one billion people will argue with them face to face, and saliva can also choke them! [ The starting point of Tao: the so-called traditional enterprise is to find customers from products; The so-called Internet enterprise is to circle people first and then provide products/services according to their needs]
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