TikTok's Chinese tag videos have been viewed more than 27 billion times in ten influential cities of overseas cultural tourism

China news agency, Beijing, February 9 (Reporter Xia Bin) The report on the influence of overseas short video platforms in Chinese cities in 2021 released by the Culture and Tourism Industry Index Laboratory recently shows that as of January 10, 2022, the number of videos viewed on the TikTok platform has exceeded 27 billion.
The report captures the data on the TikTok platform as of January 10, 2022.
According to the total broadcast volume of major cities in China on the platform, it summarizes the top ten cities with overseas cultural tourism influence, which are Beijing, Shanghai, Wuhan, Chengdu, Chongqing, Shenzhen, Guangzhou, Lanzhou, Hangzhou and Zhangjiajie in turn.
The report shows that the video of tag # beijing (Beijing) has been played 558 million times, ranking first in the city, while both Shanghai and Wuhan have played more than 300 million times.
This series of data shows that overseas users are interested in Chinese culture and tourism.
Take Beijing as an example.
On the platform, netizens can not only "enjoy" the Great Wall, the Summer Palace, the Forbidden City and other traditional scenic spots, "watch" Peking Opera and shadow play, but also "eat" ice sugar gourd, Beijing roast duck, fried sauce noodles and other delicacies, as well as "walk in the cloud" Sanlitun, Wangfujing, and the prosperous business circle of international trade...
These vivid and interesting contents strengthen netizens' understanding that Beijing is a concentrated carrier of Chinese culture.
Zhangjiajie, on the other hand, has been successful in overseas circles with its mountain wonders and uncanny workmanship.
Zhangjiajie, a city built and prospered by tourism, has rich natural landscapes and tourism assets# The video playback volume under the Zhangjiajie tag is 35.7 million times.
The characteristic cultural and tourism elements of a city gather to form a "set of people" of a city.
On the platform, the giant panda element has become the most important content in Chengdu.
From the panda daily life in the Research Base of Giant Panda Breeding and the upside down "giant panda" sculpture hanging on the high-rise of Chengdu International Financial Center, giant pandas have been strongly bound with Chengdu, becoming the most cute "spokesperson" in Chengdu.
In addition, "street shot" video is the second largest category of content in Chengdu.
The young people in TikTok's videos are fashionable, trendy and energetic, which gives users a strong visual stimulus and resonates with overseas "Generation Z" users.
(End) Source: China News Network