Zuckerberg copied TikTok three times

Production | Tiger Smell, author of business, consumption and motor group | Huang Qingchun's picture | Visual China TikTok can't help, Zuckerberg is desperate.
Last weekend (January 16), TechRadar, a British technology media, reported that Instagram was testing the vertical sliding function in Türkiye and Brazil - users could swipe Instagram up and down like TikTok, which was undoubtedly the hammer that Instagram began to "TikTok".
Although it is impossible to determine when Instagram will officially launch the vertical slide function, since the trend of short videos launched by TikTok swept the world, the anxiety of American social giants has become increasingly strong - whether it is YouTube's launch of Shorts, Snapchat's launch of Sportlight or Instagram's launch of Reels, it is interpreted as "the defense and counterattack of American giants against TikTok".
For example, The Information once wrote that YouTube's online Shorts function is "the most serious effort Silicon Valley technology companies have made so far to combat the rise of TikTok";
The Daily Mail said more bluntly, "For TikTok, which has 800 million users, both Shorts and Reels functions belong to 'cloning'." Frankly, the United States has Google/Meta/Amazon, and China has bred BATJ;
The United States has Uber/Apple, while China has created Didi and Huawei.
BAT has been secretly developed in the afterglow of American giants, let alone a group of younger brothers who grew up in the shadow of BAT.
The ByteDance is different.
TikTok reshaped the short video landscape by itself, and gave birth to a global entertainment platform, leaving a significant mark in the history of mobile Internet.
Zuckerberg "copied" TikTok three times.
This is not the first time Zuckerberg has "cloned" TikTok on the product side.
Back in 2018, when TikTok passed the 100 million mark in January, Instagram had secretly deployed targeted "fortifications" - according to the American media The Verge, Instagram pushed the vertical information stream into horizontal arrangement in the update, and users need to slide left and right to see new news.
However, the time was not ripe at that time.
Adam Mosseri, the head of Instagram, apologized afterwards and said, "This was originally a small-scale test, but it was accidentally spread out." In the same year, Meta was exposed to incubate the short video product Lasso internally to delay Tiktok's encroachment on the local market in the United States.
As for Lasso, no matter the core play methods of "vertical screen", "up and down stroke", "matching popular BGM", "like", "sharing" and other product functions, it is obviously "cloning" TikTok.
Shortly after the screenshot of Lasso product page, Instagram launched a new function called Reels - 15 second short video, support for adding BG