Short video is not short. TikTok expands the maximum video length to 10 minutes

IT Home reported on February 28 that the short video platform TikTok announced today that it would expand the maximum video length to 10 minutes.
A TikTok spokesman said: "Last year, TikTok launched a longer 3-minute video, allowing users more time to create and entertain on TikTok.
Today, we are very happy to start launching the function of uploading videos up to 10 minutes long, hoping that this will release more creative possibilities for creators around the world." IT Home learned that as TikTok provides creators and users with longer content, Its competitors did the opposite.
Instagram released a short video Reels, YouTube launched Shorts, and Snapchat's short video is called Sportlight.
These companies are trying to make the video shorter.
Matt Navarra, a social media consultant and analyst, said that, generally speaking, long format content "is easier to make money and allows people to stay on the platform longer", but TikTok needs to create a suitable display mode for long videos, which cannot slide vertically and quickly like short videos.