Amazon began to imitate Tik Tok, and Chinese cross-border merchants "broke through" Europe and the United States to meet the test

To cope with the competition, global retail giants have to seek changes.
According to Reuters on December 8, Amazon said it would launch a new feature similar to Tik Tok in its e-commerce app, which can display products on the platform in scrollable feeds of short videos and photos.
This function was opened to some US users in early December, and will be introduced to all US users in the next few months.
Online retail is facing challenges.
In the view of foreign media, the launch of this new function is against the background that online shopping activities have slowed down due to economic uncertainty and decades of high inflation.
In addition, the function aims to attract young audiences who respond to the popular short videos and other formats of TikTok and Instagram.
According to Adob e Analytics, consumers spent $9.12 billion online on Black Friday, an increase of 2.3% over last year, while online sales on Cyber Monday increased by 5.8% to $11.3 billion.
Compared with the domestic "Double 11", the sales growth of the black five networks is slower this time.
According to the star map data, the GMV of the whole network reached 1115.4 billion yuan this year, up 13.7% year on year.
Another negative sign is that American consumers have more adopted the "buy first and pay later" model, which has advanced their future income.
Adob e data shows that during the period from Black Friday to Cyber Monday, the "buy before pay" transactions conducted through Zilch, Affirm and Afterpay increased by 88% year on year.
How do Chinese merchants participating in the Black Five Network One feel? Yang Zhilong, the founder of LONGBIDA brand and the general manager of Xiamen Longbida Electronics Co., Ltd., told the First Finance and Economics reporter that his clothing company is dominated by the North American market.
At present, the GMV of one year is about 100 million dollars.
This year, the brand also actively participated in the black five networks.
From the perspective of overall sales, the sales of Black Five One has increased by more than 20% year on year.
"On the whole, consumers' willingness to consume and budgeted consumption expenditure have declined, leading to the fact that the whole market is not as easy to grow by 100% as it was a few years ago.
Now it is a good state for businesses to grow by 20% to 30%." However, from the perspective of segmentation platforms, the sales of Black Five One Longbida brand on Amazon have declined by about 15% to 20% year on year this year.
As for the decline in sales on Amazon's platform, Yang Zhilong said that there are three reasons.
"First, inflation in the United States has led to a decline in consumer power.
Inflation has led to a decline in consumption.
Consumers will give priority to food, which has a relatively large impact on the ready to wear market.
Second, Amazon traffic has gradually peaked;
third, the market competition has intensified." From this year's consumer shopping trend, This year, consumers in the United States prefer products with high cost performance.
For merchants, there is little profit during the promotion period of the Black Five Network in order to increase sales.
At the same time, the platform has transferred some pressure to merchants.
Yang Zhilong said that the terminal delivery fees of commodities will rise again and again this year.
"Amazon's logistics delivery fees have been increased four times this year, and may continue to increase next year.
The logistics delivery fees include storage fees, packaging fees, and logistics fees