What are the design considerations of Tiktok's overseas version TikTok, which is popular all over the world?

Introduction: Tiktok is very popular.
Many people can't stop it.
Its overseas version TikTok has become popular all over the world.
What value does product design play in it? Today's article analyzes why TikTok is so popular from the perspective of design by foreign design leaders.
Let's learn together.
As a behavioral psychology enthusiast, I like to analyze the design of some popular applications and understand how they attract users with technology.
Today, you will learn how TikTok attracts new users, creates the habit of brushing videos and keeps users alive.
1、 Registration starts with a registration page.
The design here is very good.
The path is simple and the goal is clear.
Users will not be distracted.
Of course, TikTok can design this simply because people are already familiar with this process and know that they need to register to use it.
So designers can focus all their efforts on making the whole process clear and understandable.
In addition, notice how they organize the registration options and select the architecture.
They only show three of them at a time, and the rest will be hidden.
TikTok's designers know Schick's Law: The more choices users have, the more difficult it is for them to make choices.
Therefore, when the desired option is displayed for the first time, it is not necessary to display all available options at once, which makes it easier for users to select.
The registration process is fast and simple.
You must provide birthday, phone or email and confirm.
Disassemble each step into multiple small tasks that users are more familiar with, so that users can easily complete and have more power.
In addition, like Tinder, TikTok will automatically provide the user with the current mobile number and automatically fill in the verification code.
The design here is ingenious.
The designers of TikTok know the core driving force of people: if you want users to do something, make it as simple as possible.
This is the core theory of the Stanford University course BJ Fogg Behaviors.
Driving a person to do a thing requires mastering three basic conditions: motivation, ability and trigger conditions.
Together, they create a simple formula for user behavior.
To do something, people need to have desire, ability and trigger conditions to push them to take action.
It's hard to manage users' motivations, but you can make things as simple as possible so that users can do it.
TikTok will do everything possible to reduce the number of interactions required by users.
You don't even need to recall.
The mobile phone number has been automatically filled in.
You just need to confirm.
The number prefix of the country/region has also been pre filled according to the mobile phone location, so no additional search is required.
After a short novice guide, TikTok will push you the first feed content, and you have basically started.
2、 The method of letting users stay in the application After the user has created an account, the designer's main goal is to let them stay in the application.
TikTok achieves this in two ways.
After a short period of novice guidance, the short video content that plays automatically starts to appear immediately.
15 million views? This big probability is a very interesting video