Policy optimization and adjustment, TikTok cross-border businesses can relax

One of the advantages of the optimization and adjustment of epidemic prevention policies for cross-border enterprises is that logistics is no longer under temporary control, and the reputation of stores will not be affected by the release of goods.
Especially for many small and medium-sized enterprises, the cost of overstocked goods has been reduced, which undoubtedly frees up the trapped hands and feet, and finally can move forward boldly.
The cross-border market is promising.
The government has taken the lead in "going out to sea to grab orders".
Recently, Zhejiang launched the "action of thousands of enterprises to expand the market to grab orders", led by the Provincial Department of Commerce.
The government has taken the lead in linking enterprises to participate in overseas exhibitions and conduct business negotiations.
Some enterprises have reached cooperation intentions, and the transaction is expected to be 50 million dollars.
Relevant government departments in Sichuan, Suzhou, Guangdong, Fujian, Hainan and other places have also organized foreign trade enterprises to charter commercial flights overseas to expand the international market.
For enterprises that have received orders, local customs also actively introduced a series of customs clearance facilitation measures to ensure timely delivery of orders.
The relevant actions of the government have given cross-border enterprises a shot in the arm, and cross-border trade merchants can take bold actions, at least in the logistics and supply chain areas.
More than 90% of cross-border exports are consumer goods.
TikTok is interested in e-commerce.
Among our cross-border goods in China, more than 90% are consumer goods.
The data in 2021 shows that clothing, shoes, bags, home textiles and electronic products account for 91.8% of exports.
As for the promotion of consumer goods, compared with the graphic form of traditional e-commerce, the short video live broadcast form is more intuitive, and the interest grass planting mode can stimulate consumption.
With the arrival of the 5G era, consumers' attention is further shifted to short videos and live content.
Short videos are short, brilliant, attractive, and easy to become addicted.
Users can spend hours scrolling through stories one after another.
Short video&live broadcast can not only enable users to quickly absorb key information, but also stimulate their desire for consumption.
According to survey data, 70% of TikTok users believe that TikTok can effectively stimulate their desire for shopping.
More than half of TikTok's users are young people, who are not only easy to accept new things, but also the main force of consumption.
The TikTok short video+live grass planting method can play a role of quick Amway, and influence users' consumption habits imperceptibly.
The layout of TikTok's e-commerce business is also accelerating.
According to the Wall Street Journal, TikTok is carrying out a three-year recruitment plan, which will increase about 3000 engineers around the world.
At present, TikTok's recruitment information has appeared in North America, Spain, Ireland, Brazil and other countries.
With increasing user groups and steadily open e-commerce stores, TikTok e-commerce still has a long dividend period for major businesses.
Content operation drives growth.
TikTok e-commerce has enriched the way of product presentation.
E-commerce has developed from the era of words and pictures to the era of video and live broadcast, so that products can better influence and reach users.
This is an irreversible development trend.
TikTok short video&live video with goods e-commerce mode, which is compatible with entertainment and shopping, not only enhances the product presentation ability, improves the user experience, but also reduces the amount of