How to do a good job of TikTok advertising?

How to attract consumers' attention within three seconds? All short video content producers will take this into account.
For cross-border marketers who pay to promote on TikTok, it is particularly important to grasp the key points of TikTok advertising.
So how do we do a good job of TikTok advertising? When watching a marketing short film with good performance, put the key information at the beginning, and display the brand logo within 3-10 seconds.
The earlier and more the brand image is displayed, the clearer the information is conveyed to the audience.
As long as our video can retain the audience in the first few seconds, the brand exposure will keep up.
In order to attract users, some marketing short films will set up stories that are too tortuous.
In the case that it is not conducive to ending the broadcast frequency, they will launch late stage brands.
The audiences are all impatient enterprises, and they need to develop quickly to know what you are doing.
Especially for online marketing advertising, key data information such as key points and pain points can be concise and clear, and can be directly given to the audience.
1、 Two basic points of TikTok's advertising: 1.
For vertical screen shooting, TikTok can choose the aspect ratio of the material: 16:9, 9:16, 1:1.
It is better to shoot videos vertically.
A larger picture can show more marketing details, which conforms to the browsing habits of mobile users.
If the original video material is used, pay attention to the size of the Tiktok vertical screen, otherwise the visual experience is poor and the traffic cannot be retained.
2.
Short videos should not be too long.
Some cross-border sellers shoot advertising materials for as long as one and a half minutes when displaying their goods.
It is obviously inappropriate to put them all in.
Unless your content is storytelling, emotional or high-tech, it is too long for the audience.
Generally, the video duration of 9-15 seconds is just right.
Of course, you can also select video content with excellent data performance for delivery through continuous improvement of testing.
How does TikTok put advertisements into content? 1.
True feelings When conveying brand values to consumers, the narration can be beautiful, but not flashy or false;
It can show why you want to experience your products and services from the perspective of consumers.
Real content is more likely to attract picky consumers.
2.
It is commonplace to pay attention to your consumer audience positioning, but it should be noted that video advertising should also target your user group, brand user portraits, develop content suitable for target consumers, and pay attention to the content they pay attention to.
3.
Consumers can focus on the pain points, but such videos are usually unique.
Brand enterprises can plan a series of promotion videos with relevant theoretical links.
4.
The production content is integrated with TikTok.
Since the short video advertisement is published on TikTok, the production content must conform to the characteristics of TikTok platform.
Tiktok users like to watch fresh local content and catch up with popular videos on the platform.
When making TikTok advertising, brands can integrate these popular elements to make materials more consistent with the platform.
2、 What are TikTok's advertising techniques? 1.
Make good use of music.
Don't underestimate the role of music.
The music that can attract people on the TikTok platform is to retain enterprises