According to professional forecasts, TIKTOK's advertising revenue in 2022 will be close to $12 billion, or more than the combined performance of Twitter and Snapchat.Online video advertising will generate more than 331 billion dollars in revenue in 2027, of which TikTok will account for 37%.It is not easy for TIKTOK to achieve such an adverse growth in the global advertising industry.Cross border MCN: It mainly operates around Daren, and shares revenue with Daren through online economic marketing such as Daren's bringing goods and advertising business realization (+++hscm887766).Therefore, MCN mainly operates through the account of the authorized person, and uses the authorized person to carry goods.What are the advantages of TIKTOK cross-border MCN? Because of this, the MCN industry, which depends on advertising for food, has also smelled the business opportunities from TIKTOK, and has turned to TIKTOK as the main development platform, and achieved successful gold digging.What are the unique advantages of TIKTOK cross-border MCN? 1.The prospect of TIKTOK cross-border live broadcast e-commerce is broad.According to relevant data, the market size of China's cross-border live broadcast e-commerce is on the rise this year, and 2022 is the first year of China's cross-border live broadcast e-commerce.This is because TikTok has a huge traffic volume of more than one billion active users worldwide and the number of users is still growing.Since TikTok opened the e-commerce, one fourth of its users will buy after watching TikTok's live broadcast of goods, with a high conversion rate.Therefore, it has brought numerous imagination and possibilities to cross-border MCN and its related businesses.2.The MCN competition of TIKTOK is small, and the e-commerce of TikTok with large dividends is in the primary stage of development.The competition is not as fierce as that in China, and it is easier to obtain traffic than in China.At the same time, overseas local MCN institutions and experts are also in the initial stage of exploration in the e-commerce field, unlike domestic MCN institutions, which already have a complete set of methodologies.Therefore, domestic MCN institutions are more competitive when they go to sea, and they can reduce maintenance and get dividends by doing a good job of localization.In a word, the successful model of "interest e-commerce" based on super traffic+super viscosity+high consumption power users+domestic Tiktok replicable=TikTok's super liquidity in the future.At present, TikTok is in a rapid development period.At this time, it will occupy the pit in advance, and you will get unexpected gains in the future platform outbreak.With the advent of the era of live short video, the MCN operation mode, which focuses on celebrity marketing and online economy, has also expanded a wider range of businesses and practical applications.As TIKTOK, which has set off a worldwide trend of short video, cross-border MCN from China, which has more experience in short video operation, seems to be more competitive.TIKTOK cross-border MCN settlement rights: 1.The potential of Tiktok platform.Compared with Tiktok, which is quite mature in domestic commercialization, Tiktok, although still in a low degree of commercialization, is sitting on a huge flow pool that is far more than domestic Tiktok, and has great potential for future commercial realization.two
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