Recently, Tiktok's various sites also have corresponding outlets.
Many cross-border businesses, including myself, have also settled in.
However, after a period of operation, I found that many Amazon businesses are somewhat acclimatized.
The problems focus on two aspects: first, the video's web presence is not good, and carefully made videos are generally not popular.
Second, the live broadcast of small stores is more difficult to control, and the final delivery effect is average.
I have also spent a lot of time on tiktok in the past two years.
Personally, Amazon sellers should focus on what they are good at.
For the time being, tiktok can be used as a traffic channel to import traffic into their own stores or add private domain traffic pools as reserves.
This is the most valuable thing for Amazon sellers or sellers on other platforms.
Today, I will talk about several functions that tiktok, as an Amazon seller, can provide for my store.
First of all, tiktok recently launched the ability to edit and display its phone number on the account homepage.
I think this function is most suitable for sellers on Amazon's B end.
Fans or potential customers can communicate with merchants at any time if they have questions about the product.
This function is really convenient.
The basic requirement for opening this function is that the account has 1000 fans.
After 1000 fans, they can convert to enterprise users, Then you can add the phone number of the merchant in the homepage editing information (as shown in the figure).
But for the merchant, this is not conducive to the online secondary development of customers.
If customers who have called want to influence them again, they still have to find a way to guide them into the address book of the commonly used chat software.
So generally speaking, we just collect the phone number and import it into other social chat software as friends, It will be convenient to contact these users in the future, whether it is for after-sales service, evaluation or promotion.
The second function, one of my favorite ways, is to import friends into Whatsapp, which can reserve the traffic pool of the store well and become friends in the address book.
These are two accounts I have made.
You can add a link to your private wahtsap account on the homepage.
Users can click the link to directly pop up the chat dialog box of Whatsapp, The friends added here, I think, have two major functions for Amazon stores.
One is to help products find evaluators.
Especially, the real users of the corresponding store site are willing to complete the review, which is of great value for product links.
It is much safer than looking for intermediaries.
Second: When the new product link in your store needs promotion momentum, the private domain traffic pool reserved by tiktok can help you make basic sales.
Both functions are based on finding real local buyers through tiktok.
It is more authentic and safe than when we find an intermediary to do evaluation or promotion.

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