Front hard Tiktok! Amazon Strongly Launches Short Video Function

In the new year, cross-border e-commerce will usher in a new flow outlet! Amazon launches the short video function Inspire! Prepare to seize the social e-commerce market, and be tough on Tiktok.
Many people who argue that they want to layout the overseas short video market can stop worrying about whether to do Tiktok or not, especially the sellers who are working on Amazon must understand this new feature! Instead of putting traffic and resources on a new platform, why not put resources on Amazon, which has been cultivated for many years.
First of all, it is not an independent software, but a new function embedded in the bottom of Amazon APP.
The website is not available, only available on mobile phones, and currently only open to American users.
We can take a look at the introduction of this function on the official website, so that you can buy the things you like directly.
It is very similar to the combination of Tiktok and INS.
The purpose is to attract users to consume in the form of social short videos and pictures.
The traffic is completely free.
Like Instagram's product tag function, users can purchase products directly from content created by creators, Amazon celebrities and brands.
The display style is the same as that of Tiktok.
It feels like the TikTok version of the new Amazon.
Users can also personalize the content according to their interests.
The products will be bound to the video content.
Users can directly place an order if they like the products in the video.
Much like Alibaba's fantong, in addition to the buyer's own upload, businesses and Amazon celebrities can also upload videos.
This new function will be in the main navigation at the bottom of the APP.
In the released version, the home page in the main navigation will remain unchanged.
It's just that there is a video shopping section beside it.
You can access Inspir by clicking the light bulb icon.
When users open it for the first time, the system will prompt them to choose from more than 20 kinds of interests, including cosmetics, skin care, pets, games, plants, hiking, interior design, travel, running and other options.
Sellers can also choose their own video types according to these categories.
The new features support videos and pictures.
You can act as a mixture of TikTok and Instagram.
Like Instagram, you can double-click anywhere on the screen to "like" content with hearts.
Like TikTok, the video is displayed by sliding up to the next video.
There is also a comment function on the right side, and a product link on the bottom for direct purchase.
I think this is very good.
You can buy whatever you like and recommend the products you like.
It is more convenient for users to choose.
Amazon officials also said that this feature will match users' favorite category goods according to their interests.
As long as cross-border sellers post every day, there is no worry about free traffic, and the conversion rate of e-commerce platform must be higher than Tiktok! So as long as it is a cross-border e-commerce business, no matter Amazon merchants or independent site sellers must not miss this new traffic window! Batch of short videos should be prepared first.
Those who need to find a celebrity should find a celebrity and change the production