I stayed for three months before I dared to do TIKTOK in Indonesia

Author | Sisyphus 24 "Before coming to Indonesia, I used to compare a lot of data to select products.
Now I can see how much IDR this product can be priced and sold in two seconds.
I have formed a currency awareness here." Speaking of the experience of going to Indonesia, John, the head of TikTok data platform "UTEn", said that it took him three months to become an Indonesian before he dared to open the first studio.
One month later, the live broadcast room of UTen achieved TIKTOK (hereinafter referred to as "TT") clothing head.
From 2020, TT will focus on the Southeast Asian market, and Chinese MCN will continue to go to sea.
At that time, due to the imperfect cargo carrying function of TT, the MCN going to sea mainly did content and live broadcast of the show.
This year, more and more MCNs started to carry goods live after TT launched Xiaohuangche.
Some of these MCNs have succeeded in opening up and taking root in Indonesia, while others have failed.
Those survivors who stayed in Indonesia agreed with the "three-month rule".
If they did not stay for three months, they could hardly get familiar with the local market in Indonesia, nor could they talk about building a team.
This is only the first step.
Huang He, the founder of a friend, told the owner that from a business perspective, domestic MCN entrepreneurs are very powerful, and are good at 1:1 copying the operation and methodology of domestic Tiktok live broadcast.
The domestic e-commerce market has gradually become saturated, and Indonesia is full of dividends.
Tiktok's investment of 30 points can achieve the effect of 90 points on TT.
At the same time, the sea going business is faced with more difficulties: testing the team's all-round capabilities, including organizational and strategic capabilities.
These are MCN's weaknesses, and they are also "pits" everywhere.
In terms of the workplace alone, Indonesian migrant workers are "anti insider".
Many MCN signers are very successful, but after two months of cooperation, they found that their performance ability is very poor.
"China Communications uses WeChat, while Indonesia uses Whats App.
With this software, there will be two checkmarks after you send the message successfully, and the checkmark will turn green after the other party has read the message.
We find that we often arrive three days after we send the message, and reply to us three days after we read it.
If you want to be in China, can you accept this communication efficiency?" John reminds domestic MCNs who want to go to sea, Never use the Chinese head to do e-commerce in Indonesia.
It's just bullshit.
Indonesian market: for newcomers who are willing to earn hard money, "we regard the two markets at home and abroad as two different servers.
Krypton gold bosses in the first server mix orange suits, and guild bosses.
To the second server is also to upgrade the novice village from scratch, so they will be more ahead of the small players in the second server." John said that the current layout of the MCN of TT Indonesia station is not good for domestic "good" men who make big money and fast money, The "Lai" man can't do it again.
The opportunity is for the new man who is willing to earn hard money.
According to TikTok shop official data, as of November, ranked by e-commerce GMV, the list of MCN institutions of Top 10 in TT Indonesia market is shown in the figure below, with the first place being BINGTANG, the sixth Tikoner, the eighth onelink and the ninth