"TikTok US Station is only testing the closed loop of local business internally.Now, most of the people who start to advocate are cutting leeks," said many TikTok practitioners.On November 10, the TikTok Shop (small store) seller center added an entry application channel for the US station, and the US e-commerce closed loop finally took the first step.TikTok Shop can be understood as similar to Tiktok shop, where users can complete the whole process from live broadcast/short video grass planting to purchase of goods.The difference is that TikTok Shop is divided into two modes: local shop and cross-border shop.This time, the small stores in the United States are not for cross-border e-commerce players, but for the local warehouse business in the United States.That is to say, there is still a certain distance between the closed loop of e-commerce in the station and Chinese players.The closed loop of e-commerce in the US station was once considered as a sign of the explosion of TikTok e-commerce outlets.However, from the ups and downs of TikTok's small stores in the US, the difficulties in paving the way for the UK station, to the strict supervision of the US authorities and the platform's attitude towards businesses, some TikTok practitioners are no longer "blind" optimistic about the US area.The small stores in the United States "come out after a thousand calls"."Only those who have businesses and companies in the United States have the opportunity to test the closed loop internally.At present, the domestic market is mainly in the semi closed loop mode." Ramon, a senior TikTok player in Shanghai, told the editorial department of the new list.At present, TikTok e-commerce is divided into two modes: semi closed loop and closed loop.Most cross-border e-commerce players are realized through semi closed loop, that is, they use TikTok live broadcast or short video content to get customers, and then they are diverted to independent stations and other e-commerce platforms to complete transactions.Officially, this mode is called TikTok for Business.The corresponding closed-loop mode is the TikTok Shop mentioned at the beginning, which completes transactions in TikTok stores.For the platform and businesses, it can not only collect more user data, thus improving the accuracy of algorithm recommendation, but also shorten the transaction link and greatly improve the conversion efficiency.According to the report of Yibang Power, TikTok internally divides closed-loop e-commerce into two lines by cross-border and local.Among them, "this to this" business teams are stationed overseas, managed by various national managers, and TikTok's local employees connect with local businesses; The cross-border business is led by Shi Ben to serve Chinese sellers.These two lines report to Kang Zeyu, President of Tiktok E-commerce.This time, small stores in the United States only conduct internal testing for "this to this" business, with a high threshold.According to TikTok's official website information, to register a small store in the US, you need to use the US mobile phone number+email address or an existing TikTok account to register, and the merchant needs to have an invitation code.Ramon revealed that the number of invitation codes for this internal test is basically no more than 100, and Chinese players who have local businesses in the United States and have obtained the qualification for internal test should be in single digits.This means that it is difficult for businesses to take advantage of TikTok's local business by simulating IP addresses.The official information also shows that for enterprise registration, it is necessary to show the American company license and the passport/driver's license of the person in charge; For individual registration
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