Google and TikTok: two top search engines of Generation Z

Several media websites reported that TikTok, a subsidiary of the parent company ByteDance, is now the top search engine of Generation Z, beating Google in its own games.
The hype surrounding these statements of TikTok and Google was triggered by an event: a simple tweet, "I no longer use Google, I use TikTok." TechCrunch said in an interview with a Google executive.
At first glance, TikTok's growth among Gen Z users is interesting, but the story goes far beyond that.
These articles lack some key details that deserve more investigation.
Comparing TikTok search engine with Google is an attempt from apple to orange.
The reasons are as follows: TikTok is very effective for UGC (user generated content) and online transaction search through influential people.
But it only reaches the top and bottom of the sales channel.
Google still controls almost all search market shares, with at least 2 trillion searches per year.
TikTok content is one-time, short, and designed for fast entertainment.
TikTok is a video search engine, which limits its ability to reach customers throughout the channel.
Depending on a person's learning style or ability, it is not easy to obtain.
Google offers all content types.
Optimized assets and exciting content on Google can be saved permanently and build brand trust.
Marketers can rank the full funnel content (TOFU information content, MOFU guidance and cultivation content, and BOFU transaction content) on Google.
But these facts do not mean that you should ignore TikTok, especially if you want to attract young users.
TikTokTikTok is a powerful e-commerce country (for some things).
For UGC and influential people, TikTok is a powerful platform to generate transactions.
In addition, unique ancillary services like likeshop.me have developed around TikTok.
Now, influential people can monetize their content more easily.
For brands using online celebrity marketing, TikTok can improve brand awareness and sales.
Because of the high proportion of Gen Z users, TikTok is a good way to attract young users.
This group is highly involved and profitable.
Digging around on TikTok indicates that a large number of searches are under way, including TOFU and BOFU intentions.
You can quickly learn about popular content, what you are searching for, and the main influencers in a given space.
Let's take a look at a hypothetical search, from query to transaction, through TikTok (as shown below): TikTok users search products or interests in TikTok's search bar.
Users find content generated by influencers and TikTok content creators.
The user found a short film with a specific product review.
Content creators can list recommended products in their profile.
Users find the product they are looking for and click the link to directly enter the product page or