TikTok Defeats Instagram to Become a Top Internet Red Platform

The online red market shows no signs of slowing down in the short term.
According to the new discovery of Collabstr, the online celebrity market, 2023 will be a landmark year in the online celebrity world, but we can now expect that more and more actions will take place on the short video platform TikTok, rather than Instagram.
According to Collabstr's report on the scale of the annual online celebrity marketing industry, the online celebrity marketing field is expected to grow to $17 billion by 2023, up 14% from $15 billion in 2022.
Collabstr also predicted that by 2025, the scale of online celebrity market segment may reach 22 billion dollars.
Collabstr reported that TikTok has now surpassed Instagram and become the largest platform in online celebrity marketing.
This website is very popular among Generation Z people.
It will be the top social media platform for online celebrity marketing in 2022, and 45% of the paid cooperation will come from this website.
At the same time, Instagram, the original online celebrity marketing center, now ranks second, accounting for 39% of paid cooperation.
In 2022, YouTube will only account for 2% of paid cooperation.
Collabstr found that the online celebrity on TikTok also made more money.
TikTok online celebrities charge an average of $460 for advertising transactions, while Instagram charges an average of $363 for advertising transactions.
The study also reported that, compared with Instagram, TikTok's online celebrity earned an average of $203 per cooperation, while Instagram's online celebrity earned $183 per cooperation.
However, YouTube has changed the average price to $791, probably because it is the most time-consuming and laborious platform for making content.
According to this study, YouTube online celebrities earn an average of 418 dollars per cooperation.
Although more online popularity activities have been transferred to TikTok recently, Instagram is still the top platform in terms of the total number of online popularity, because 82% of all online popularity calculated in the Collabstr study provide services on this platform, and 61% of the influencers of all online popularity provide services through TikTok.
The most popular country for online bonus marketing transactions is the United States, where 82% of the online bonus marketing budget this year was spent, followed by Canada, Britain, Australia and Germany.
Lifestyle is still the most popular segment of online celebrity, followed by fashion, beauty and tourism.
Collabstr's 2023 Influencer Marketing Report is based on data selected from 50000 online celebrities and 20000 brands and advertisers on the Collabstr platform.
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