How to do node marketing in 2023? TikTok has found the answer for the overseas brand

In the coming 2022, TikTok has become an important platform for many overseas brands to win new business.
How should the brand view TikTok? How to use node marketing to seize opportunities? Are there some stereotypes behind the brands that have been successful on TikTok that can help other brands trying to break the situation? This article will analyze these problems, hoping to give some thoughts and inspiration to the overseas brands.
In the first month, Posee realized the order conversion of nearly 10000 GMV through a single short video;
Taking advantage of the momentum, Colorkey won the first place in Vietnam's market category, and the number of new customers broke 583% month on month;
On the Top 5 list of British small store growth, Nowrain, who has settled in TikTok e-commerce for only half a year, has accumulated 100000 fans...
The annual threshold has dropped to.
Some of the outbound brands who have been racing at the outbound track for a year have already gained a lot, and some may still be looking for a balance between traffic and sales.
But there is no doubt that in the coming 2022, TikTok is definitely one of the most concerned platforms for the Sailing Track.
Whether it is the recruitment of TikTok anchors by Oriental Selection, or Luo Yonghao's "Make Friends" live broadcast team has begun to focus on TikTok, "TikTok brings goods" has been highly expected by brands and service providers.
Recently, TikTok Shop cross-border e-commerce announced the end of the first "Global Year end Promotion Season".
According to the officially released data, during the activity period, the GMV sales of TikTok Shop cross-border e-commerce increased by 136%, and the order volume increased by more than 77%.
About 60000 merchants and more than 30000 merchants worldwide participated in this promotion season.
The overall interaction between users and merchants exceeded 1.3 billion times, and the live broadcast duration exceeded 2.72 million hours in total...
Whether from domestic popularity to overseas, It is also the "Black Five, Online One and Christmas" that many foreign consumers have been expecting for a year.
The Q4 season with intensive node marketing is a gold sales node that cannot be missed for businesses and brands.
TikTok Shop has proved with data that the content e-commerce model has been accepted and loved by overseas consumers, and has become an important platform for many overseas brands to win new business.
How should the brand view TikTok? How to use node marketing to seize opportunities? At the same time, behind the brands that have succeeded in TikTok, are there any stereotypes or methods that can help other brands that are trying to break the situation? At the end of the year, Morketing hopes to explore the truth with questions, hoping to give some thoughts and inspiration to the Sailing brands in front of the screen.
1、 Global monthly live users have exceeded 1 billion in four years.
If TikTok's three bottom logic brands want to play TikTok, the first step is to deeply understand the attributes of the platform, the users of the platform, user preferences, user behavior, etc., and analyze its bottom logic to "follow the trend".
In terms of the number of users, in September last year, TikTok officially announced that the number of monthly active users in the world had exceeded 1 billion, and it took only four years to become one of the top 5 applications in the world.
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