36 krypton exclusive | Luo Yonghao enters Tik Tok, making friends will start overseas e-commerce training

Article | Editor Pan Xiaoyu | Peng Xiaoqiu 36 Kr learned exclusively that the company made friends jointly founded by Luo Yonghao is planning overseas e-commerce training business, which is mainly undertaken by the "Make Friends Overseas Business Department" and the "Make Friends Overseas E-Commerce Campus" based on TikTok ecology.
Besides, 36 Krypton noticed that Hangzhou Jiaojiaoyou Education Technology Co., Ltd.
has applied for the registration of the trademark "MAKING FRIENDS E-COMMERCE ACADEMY", which is internationally classified as advertising sales, education and entertainment, and the current trademark status is under application.
At the same time, 36 Krypton found in the Tiktok official blue V of Make a Friend Overseas E-Commerce Academy that the core teachers who make friends have started to speak for the course.
In addition, the senior management of Making a Friend disclosed to 36 Krypton that making a friend did indeed plan overseas e-commerce training business and positioned it as one of the company's key projects in the future.
Therefore, the project was able to gather a large number of top teaching and research resources inside and outside the company, and also established a first-hand overseas case database.
So far, the overseas e-commerce training course of Make a Friend Overseas E-Commerce Academy has completed the gray scale test.
Such efforts to promote are rare in the development process of making friends.
According to 36 kryptons, the training business of making friends overseas e-commerce school mainly covers market analysis, industry consultation, marketing planning, online celebrity resource matching and agency operation.
Among them, Tik Tok's e-commerce live broadcast training is more important, covering the theory of Tik Tok's ecology, industry development, and other practical processes such as store opening and live broadcast.
It is worth mentioning that from the whole overseas e-commerce layout of making friends, the live training around Tik Tok is obviously just a starting point.
Through the mature training system of domestic Tiktok live broadcast, we can enter the overseas market.
The bigger goal of making friends in the future is still to establish a complete "make friends overseas e-commerce matchmaking platform", so as to achieve the full link closed-loop from training, incubation to docking and empowerment of overseas players.
Since entering Tiktok to practice "true transmission", there has been a heated discussion about Luo Yonghao and making friends in the live broadcast room.
Luo Yonghao himself ranks among the super anchors with his first live broadcast of GMV exceeding 110 million yuan, which also makes him the largest IP to make friends.
However, from the very beginning of its establishment, it was determined to make friends without relying on the head anchor.
Now Luo Yonghao is gradually fading out, and is also practicing the original idea.
Although it was first broadcast in the beginning of the year, the data of the live broadcast room without Luo Yonghao's making friends was still eye-catching, and GMV once exceeded 30 million, becoming the first in the list of dithering tapes.
However, with the "culture out of the circle" selected by the East next door in the second half of the year, the pressure to make friends has increased sharply.
A set of obvious data can reflect this situation: On June 13, Luo Yonghao appeared in the live broadcast room for making friends.
In the 19 hour live broadcast of that day, the peak number of online people was 30000, and the GMV had just broken ten million.
This was the first day Luo Yonghao announced to quit the network and start his business;
However, in the live broadcast room selected by Dongfang, it has been broadcast for 15 hours, with a maximum of 130000 people at the same time