TikTok exposes the algorithm to users. Transparency is also a force

The word "algorithm" must have been heard by most of our friends.
In today's mobile Internet era, algorithms also determine what video content we see on Tiktok, what goods we see on Taobao, and the recommendation algorithms that Internet Changsha can come up with on the basis of big data really do "know you better than you".
But what is the algorithm? Maybe ordinary people really don't know.
A few days ago, TikTok announced the launch of a new function, which allows users to view the reasons why they recommend a specific video content in For You Feeds.
This function aims to bring more users' right to know about the recommended content in For You Feeds.
It is reported that users can click the "Why this video" button in the sharing panel of a video, and TikTok will tell users why the content is recommended to users.
It is reported that TikTok explained the reason why the video was recommended to users, which may be because there are users' own likes and comments, or they follow similar content, or they are published by other users in the same region.
This content is the latest and most popular in the user's region.
TikTok said in a related blog post that the open algorithm is one of the many ways they strive to bring meaningful transparency to users.
In fact, some people think that the reason why TikTok wants to disclose the algorithm to users is actually related to the imperfection of the algorithm recommendation system itself.
Admittedly, user portraits based on personal data can reflect user preferences to some extent, but it is still unavoidable to push uninterested content to users.
So TikTok's move is to explain why it will push users content that they are not interested in.
For a long time, algorithm is actually a concept that is both near and far from us.
The algorithm is "close" because algorithm recommendation is the main way for major network platforms to present information to different users.
In a sense, the algorithm also replaces the user's self will to plan the information we can see.
The reason why the algorithm is far away from us is that the operation mechanism of the algorithm is a "black box", and users often know it but do not know why.
So what is an algorithm? In short, an algorithm is a set of rules automatically executed by a computer to make decisions about a specific behavior.
However, programmers have compiled different rules according to different purposes of the platform.
Obviously, for Internet companies, algorithms are an important part of market competitiveness, and they have always cherished themselves.
However, Internet manufacturers do not want users to understand the algorithm mode.
In the final analysis, they do not want users to understand the operation mechanism of the platform.
For a long time, the relationship between people and algorithms is that people provide data and set rules, while artificial intelligence is responsible for generating content and outputting results.
In other words, the internal operation mechanism of the algorithm is like a black box.
How it works is unknown, and users can only accept its conclusions.
But this is actually unreasonable.
After all, it induces users to indulge, traffic fraud, big data killing, information cocoon room and other negative problems, which are almost all in the black box of the algorithm