Feminist T-shirts sell well! The unexpected popular products of TikTok in 2022 and the sellers behind them

As a recognized "hot money maker" in the cross-border e-commerce industry, in 2022, as in the past, TikTok will also have a lot of hot money, with higher evaluation and popularity.
The reason is that Gen-Z and Millennials seem to have been used to seeking relevant, interesting and real content in TikTok.
Good products and new trends are brewing and breaking out in this huge flow pool.
The data shows that in the past 12 months, the topic of # shopsmallbusiness on TikTok has become increasingly hot, rising sharply in November and December, which means that more and more sellers are seeking business opportunities on TikTok.
In fact, many sellers have found their own skills and feelings between TikTok account operation and sales.
(Screenshot from TikTok) At the end of the year, Hugo made a cross-border inventory of the popular products on TikTok in 2022 to see why they are so popular and what segments are chasing and creating trends.
1.
There are also many mom and pop stores on the feminist T-shirt TikTok in the mom and pop stores.
Behind the feminist clothing brand LoveraClothing is a young couple who have been married for less than two years.
In April 2021, Madga, 20, and Kevin, 21, created their own feminist clothing brand LoveraClothing, and launched the independent brand station in June of the same year.
They buy ordinary hoodies, T-shirts, pullovers and shorts from wholesalers, and then embroider slogans or illustrations to promote women's empowerment and solve feminist problems in the form of processing.
However, they sell them online at prices ranging from 20 pounds to 38 pounds.
On August 20, 2022, Madga released a video in TikTok, mainly promoting the brand's autumn clothing styles.
Unexpectedly, the video became popular overnight, with 2.2 million views in just a few days, 282000 likes and more than 1000 comments, and hundreds of orders.
Since then, the number of orders per day has skyrocketed, with sales reaching a maximum of 22000 pounds a day.
(Screenshot from TikTok) According to statistics, from August 8 to September 15, they received about 1500 orders, with sales exceeding 100000 pounds that month.
Their independent stations also benefit from this.
According to Similarweb, their traffic increased significantly in September.
At present, the monthly traffic has stabilized at about 6K.
2.
Cool self-defense keychain The popularity of self-defense security keychain products stems from women's personal safety related topics.
This kind of self-defense products can help women better protect themselves, including a series of small tools, such as window breakers, flashlights, knives, etc.
Because of their fashionable and versatile design, they once became phenomenal explosives.
On December 3, 2022, TikTok blogger @ jasekai released a packaging video.
In the video, the blogger shot a video for distribution and packaging of products, and added a sentence: "Package a large order, thank you.".
(Screenshot from TikTok) Unexpectedly, after the video was released