In the era of short video, overseas music stations and TikTok "embrace each other"

With the rise of short video at home and abroad, short video platform has become a new choice for young people to explore music.
In order to attract more young audiences, overseas music stations have turned their attention to short videos.
Many anchors also came to seek transformation and breakthrough.
Josh Brubaker, from the radio anchor to TikTok popular blogger, is an anchor of Audacy Broadcasting Company in the United States, and also a popular blogger on TikTok, an overseas short video platform.
With a fresh image, a witty character, and the unique witticism of the anchor, Josie has won more than 4.5 million fans.
In order to let everyone know the radio anchor better, Josie moved his work to TikTok in front of and behind the stage.
He interviewed Charlie Puth, an American post-90s singer, Harry Styles, an English singer, and others, and released the interview with star musicians on TikTok.
Josie also launched a "random word challenge" on TikTok.
When listeners listen to the program, they can leave messages in his TikTok live room at any time.
Josie will randomly select a word in the message and play relevant music in the program.
TikTok has driven the listening rate of Josie's program, and also made many audiences interested in broadcasting.
After TikTok became famous, radio companies all over the country threw olive branches to Josie.
He was also invited to participate in the performance of the American live TV drama The Circle.
From a radio anchor, to an Internet celebrity, and then to the cross-border film and television industry, Josie frankly said that TikTok changed his life.
"TikTok is not only an important platform to explore music, but also an important platform for artists to create music.
For radio stations to promote music, its impact is not small," Josie said.
Josh Brubeck is not the only radio anchor who has transformed from TikTok to TikTok.
Shannon Burns is a Canadian anchor of Virgin Radio.
She has 660000 fans on TikTok.
Many netizens know Burns from TikTok, and then pay attention to her program.
"Because of TikTok, the number of people listening to my program has increased dramatically in the past two years.
Many people will call my program just to say: Hi, I followed you on TikTok.
"For the anchors, whether the program editing is released on TikTok or the live interaction during the program recording, it can effectively promote the listening rate.
Many people from all over the world listen to their voices across the barrier of time and space.
Jeffrey Ramsey, the anchor of HITS 95.7 TV Station in Denver, USA There are 70000 fans on TikTok.
When recording programs, he often opens TikTok live broadcast to interact with the audience.
In his view, TikTok "expanded the audience, but also narrowed the distance between the anchor and the audience" Join TikT when hosting a show