The "Girl Self Defense Toolkit" has become popular again in TikTok. The seller has created a ten million level broadcast in four months

In the past few years, TikTok, a social network based on short videos, has seen a surge in popularity and is taking over the marketing field of social media.
For Gen-Z and Millennials, it seems that they are used to seeking relevant, interesting and authentic content in TikTok.
Therefore, as a transparent social circle that can respond to changing trends and consumer interests, TikTok has become the main marketing position of many brand businesses.
In recent months, the topic trend of # shopsmallbusiness on TikTok is heating up, and its attraction and number of audiences are growing explosively.
More and more independent brand sellers are seeking business opportunities on TikTok.
Brother T has recently found many relatively brilliant cases of explosive products in such topics as traffic, although not every brand has achieved the same success.
But perhaps we can learn from these popular brands to see what they are doing and how effective they are.
1.
Girls' Self defense Toolkit Brand: In 2021, nearly ten million popular videos were created in four months.
The topic trend of "women's personal safety" spread rapidly around the world, and a series of self defense security key chain products were launched.
These self-defense key chains are designed to help individuals better protect themselves.
They include a series of tools, such as window breakers, flashlights, alarms, etc.
And because of their fashionable and versatile design, they once became a phenomenal explosive last year.
Recently, this self-defense kit suddenly caught fire on TikTok.
Five days ago, the TikTok account @ jasekai released a video of packaging a self-defense key chain, which became popular unexpectedly.
In the video, the blogger shot a video of product distribution and packaging, and happily added a sentence: "Package a large order, thank you.".
After the video was released, the number of views broke through one million overnight.
As of the release date, the video has been viewed 9.3 million times, and the number of user messages is nearly 4000! From the message area of the video, we found that many people are very interested in this product, especially the appearance of this suitcase design is very good.
It is very cool as a Christmas gift, so many users in the comment area are looking for purchase links.
However, if you look at the release data of this account, you will find that this is actually a seller who has just run and is a self-defense key chain@ Jasekai started operation in August this year and has been in operation for about four months.
The frequency of her video release is not high.
At present, she only keeps the speed of one change a day.
Her fans total 71200, and the cumulative number of likes is 763000.
On TikTok, Jasekai mainly shares some product display, packaging videos and customized matching videos, which are easy to quickly draw the audience's trust in her, resonate, and place mall links on the home page to guide the audience to their own mobile mall to place orders.
It is worth mentioning that because the products have different color systems, almost every video has the most favorite comments, asking questions about color matching.
Therefore, when a customer places an order for customized products on the website, she