How do brands market on TikTok? Do you know all these methods?

At present, TikTok is definitely the most popular social software overseas.
Its global download volume has exceeded 3 billion and continues to grow, with monthly active users reaching 1 billion, more than Facebook.
Moreover, TikTok is dominated by young people under the age of 30.
This group has a high acceptance of trends and purchasing power.
TikTok can be described as a flow gold mine, waiting for gold miners to explore.
Understanding and operating TikTok is absolutely a required course for companies engaged in cross-border e-commerce and branding.
Fortunately, TikTok's playing method is not complicated.
It follows the algorithm mechanism of Tiktok and has roughly the same product strategy.
For domestic entrepreneurs, playing TikTok is definitely easier than playing Facebook and Instagram.
So for the brand side, how can we make good use of TikTok as a platform to promote the brand and gain revenue? To advertise a brand in TikTok, you must first register a TikTok account, and then brush the content above to understand the types of content on TikTok, while paying attention to popular accounts in your industry.
TikTok currently supports paid advertising, mainly in the following forms: 01 Open screen advertising is an advertisement that you see when you open TikTok.
You can choose images or videos, and the advertisement lasts about 3 to 5 seconds.
Currently, many fashion brands and beauty brands tend to open screen advertising.
The 02 Challenge is an advertisement that you see when you open TikTok.
You can choose images or videos, and the advertisement lasts about 3 to 5 seconds.
Currently, many fashion brands and beauty brands tend to participate in the Challenge.
As a brand, you can launch a video challenge on TikTok, asking users to take videos and then tag them with the challenge.
If this ad planning challenge is interesting, it will attract many users to participate, providing a good promotional effect for the brand, and is currently a way to achieve better marketing results on TikTok.
An infostream advertisement is an advertisement that you see when you open TikTok.
You can choose images or videos for about 3 to 5 seconds.
Currently, many fashion brands and beauty brands tend to invest in infostream advertisements.
The effectiveness of this type of advertising depends on the price you place.
The higher the price, the more accurate the advertising push.
Before placing, the brand can organize and study some popular keywords in the industry, because information flow advertising can set keywords for precise placement.
If the keywords are set well, advertisements often receive unexpected promotional effects.
04 Sticker advertising is an advertisement that you see when you open TikTok.
You can choose images or videos for about 3 to 5 seconds.
Currently, many trendy brands and beauty brands tend to advertise with stickers.
This is a distinctive type of advertisement on TikTok, which can be embedded with brand side stickers, so that users can see it when using filters and stickers.
The exposure effect of this type of advertisement is slightly poor, usually combined with a challenge or information flow