Tik Tok took millions of orders a day! How do foreign traders do short video marketing?

Recently, many foreign traders have been paying attention to the fate of a Chinese app.
As China's most successful app at sea, Tik Tok is experiencing a critical moment in the United States, and may be forced to "sell out" or withdraw from the market.
Regardless of the direction of Tik Tok in the United States, it can be predicted that short videos have become a new marketing trend and a new entry point for foreign trade enterprises in the sea.
Especially this year, due to the impact of the epidemic, the originally important offline exhibition customer acquisition channels have failed, and short videos are a new opportunity to gain momentum in online marketing.
According to OKKI, there are foreign trade enterprises that receive over 50 genuine inquiries a day through short video marketing.
Someone can take millions of orders by filming daily factory videos.
The dividend is in sight, and many foreign trade enterprises are willing to do short video marketing, but most of them are in a situation where they want to do it but dare not do it.
They are afraid to invest a lot of energy and money, and ultimately have no results.
Therefore, OKKI will explain one by one with practical cases today: Which products are suitable for short video marketing? What content can short videos do to attract foreign trade customers? Novice Xiaobai has just started making short videos.
How can he quickly become popular? 1、 Which foreign trade products are suitable for short video marketing? Let's start with a real case.
At Zhihu, a company specializing in cross-border internet marketing, demonstrated the results of selling a smart toothpaste rack using Tik Tok: it received over 400000 likes on Tik Tok, and the review area was filled with comments asking for purchase links.
(Image source: account interface of @ LOMILE_AliExpress) It can be seen that short video marketing has been well done and the effect is very amazing.
"However, if you immediately follow the trend and create an account because you see that others are doing well, or hear that someone has made a short video explosion, the effect may not be good.".
Before entering short video marketing, one question should be considered first: Is my product suitable for short video marketing? Generally speaking, short video users are mainly young people, with the majority of the post 90s generation.
If your product meets the following conditions, the sooner you join, the better.
It is mainly cross-border e-commerce, and there are independent e-commerce stations built by yourself.
Because one of the ways Tik Tok realizes is through shopping carts, you can place links such as AliExpress, Amazon, and independent websites.
Products with strong visual appeal are visually appealing, such as the smart toothbrush just mentioned, or products such as clothing and craft gifts, which are relatively easy to attract customer interest.
OKKI believes that short video is not only popular now, but also in the initial dividend period.
Traditional platform content ecosystems such as YouTube, Facebook, Instagram, and Twitter have become very mature, making it difficult to obtain traffic, and short video marketing is the best opportunity of the era.
In addition, short video operations such as Tik Tok have low trial and error costs, and application for accounts and publishing content are free.
Therefore, qualified foreign trade enterprises should seize the opportunity and take action.
2、 What does short video do? Entertainment and dry goods: Let's take a look at two foreign trade cases that have been well done on Tik Tok.
First, Tik Tok's largest good item number (currently known) @ Wonderlife.
This is the account of AliExpress