How did TikTok's top 5 products catch on? Sharing marketing skills

Recently, TikTok issued its fifth annual report "YearonTikTok", which summarized the most popular creators and video content in TikTok in the past 12 months, and revealed the five most popular products under its # TikTokMadeMeBuyIt label: food chopper, MAC Stack eye black, Glossier You perfume, LL Bean Tote bag, Birkenstock Boston wooden soled shoes.
The popularity of TikTok has led to the soaring sales, and this product has become the first selling eye black of UltaBeauty.
The trend of viral products is driven not only by TikTok's popularity on the internet, but also by feedback from real users.
GlossierYou, a perfume product that has been launched for three years by Glossier, became popular by the UGC content of real users.
So how did TikTok bring these products to life? Next, let's share some marketing tips about TikTok with friends with ideas.
Let's take a look! 1、 Using a topic tag A topic tag is a keyword with a "#" symbol that you usually see, such as #, the number of superstores.
If your video is related to the number of superstores, enter # Number of superstores, # TikTok Selection and Marketing Analysis Platform before uploading the video.
This allows the system algorithms to identify and recommend your videos to users who are interested in this type of topic.
However, the number of topics used should be limited to 2-4, and the topic tags should be relevant.
2、 When creating high-quality TikTok videos, you can always find that videos with a lot of likes and comments are high-quality videos.
Because high-quality video can attract more people's attention, it adds weight to the video.
Creating high-quality videos can start with themes, copywriting, special effects, background music, and other aspects, using various conditions to achieve high-quality video.
3、 Follow the popular trends in TikTok.
In the TikTok platform, the game is to run fast.
Only by keeping up with popular trends can you attract more traffic.
You can create and share videos related to these popular trends.
However, trends are constantly changing.
So you need to constantly follow TikTok's trends and be prepared to change your content to keep up with the trend.
If you think it's taking too much time, then take a look at the data provided by the data analysis tool.
All the popular products, videos, advertisements, music, and tags will be summarized and sorted for you.
4、 Diversity is the key to product positioning.
TikTok's best performing advertisements use a variety of backgrounds and settings to maintain audience interaction with the product.
Try changing the landscape, viewpoint, and camera angle to create more diverse and attractive advertisements.
Creating various scenarios helps attract viewers and create memorable information.
Advertising visual appeal can distinguish your video from other videos and help your product stand out.
5、 TikTok Talent Marketing cooperates with talent on TikTok to share videos with your product and brand content.
So that it can pass through