One week's sales amount equals one quarter! TikTok Boosts Brand Entity Sales

According to the Nielsen Media Mix Model Meta Analysis report released by TikTok in January, American FMCG brands have doubled their offline sales efficiency through paid promotional activities on the platform, and TikTok's influence is spreading from online to offline.
Poppi, a well-known foreign probiotic soda brand, also released data to confirm this not long ago.
TikTok accounts for about 15% of the sales of its products in offline stores such as Wal Mart, Target, and Publicx.
According to Allison Ellsworth, the founder of Poppi, in the questionnaire post "Through what channels did you purchase Poppi products?" initiated by Poppi, 80% to 90% of the messages indicate that they were purchased from physical stores, reflecting that TikTok is promoting a significant increase in offline sales of the brand.
Skin care brand Bubble also said that within two weeks after a promotion video became popular, the brand's sales in Wal Mart stores doubled, and the skin care kits sold in Ulta Beauty stores accounted for 70% of the total inventory.
This trend indicates that short videos have a broader impact than traditional digital media advertising.
In the past year, TikTok has successfully established an image suitable for advertising by most small and medium-sized enterprises.
Ellsworth said that currently Poppi's main way of measuring how TikTok drives its offline sales is through reviews.
In video messages about Poppi, you can often see, "I like Poppi", "I've been talking to a lot of people about Amway this drink", and "Today I went to Target specifically to buy it.".
Poppi estimates that the brand's digital marketing efforts have boosted offline sales by about 80%, while TikTok's contribution accounts for 30% to 40%.
The founder stated that Poppi will conduct formal research in January and February of this year (2023) to assess TikTok's influence.
Specific methods include closing paid launches in some regions and counting the sales of local physical stores.
Ellsworth said that in the past, the way to promote beverage products was to let passersby try them, and at best, they could reach 30 people within an hour.
Through TikTok, this number will rise to hundreds of thousands, regardless of geographical limitations.
Other social media platforms, such as Facebook and Twitter, cannot make brand marketing so grounded.
Bonnie Szucs, Vice President of Business Development at Bubble, said that the popularity of Bubble was not due to the popularity of the Big V network, but rather to the out of box videos that repeatedly bombarded consumers' eyeballs.
A video about the Bubble product has been viewed up to 400000 times, while the creator of the video actually has only 700 fans.
In another video released on January 2, 2023, a blogger showed the Bubble gel moisturizing cream she bought in Wal Mart, and a user left a message in the comment area: "Wal