TikTok Marketing Example: How can Uniqlo use its "bring goods" to win the favor of consumers?

Recently, TikTok and Uniqlo launched their first global marketing campaign, # UTPlayYourWorld, on June 25th.
The main marketing method is to invite users to share their innovative, authentic, and energetic side of wearing their favorite UT (Uniqlo T-shirt) through events.
It is understood that the UT series is one of the most popular and profitable series under Uniqlo.
The product is positioned as a new era T-shirt, and popular culture such as movies, comics, animation, art, and music are presented in a new way on UT every year, becoming the simplest fashion tool for young people to express their individuality and freedom of expression.
Many cross-border collaborative versions have been launched, including popular artists, cartoon characters, and many other well-known brands.
Based on this product positioning and audience group, through TikTok's fully immersive interactive content experience, the # UTPlayYourWorld event aptly reflects UT's brand philosophy - "Wear Your World.".
At the same time, users can also express their creativity by photographing and sharing their "UT moments" in TikTok, and the brand's connection with a broad audience is also intangible.
In addition to the communication strength of the event itself, the brand side and TikTok also provided rewards for participating users.
The challenge will last until July 11.
The creators in the United States, France, Japan and Taiwan, China will have the opportunity to win the grand prix.
The award-winning video will be played on the big screen of UNIQLO stores around the world.
In fact, the # UTPlayYourWorld event is the first time the brand has attracted a new and influential generation of consumers with a novel "eye-catching" UGC format.
As a platform that encourages diversity and creativity, TikTok has become a destination for users to express themselves through video.
The head of TikTok Japan said, "TikTok has built a community by encouraging users to share their passionate and creative expressions through videos.
We have seen a huge business opportunity for brands to connect and expand their influence with the current generation by adopting native, natural, and creative content on TikTok.", No person or organization may copy, reproduce, or otherwise use the content of this website.
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