Marketing is not creative? Six Ways to Unlock TikTok's Top Marketing Selling Tips

With its popularity and fan base, the talent has made a splash in the e-commerce field, not only helping brand products gain high visibility, but also driving up brand merchants' sales.
Authentic evaluation and recommendation of talent and personal experience sharing enhance the trust and familiarity of products in users' hearts, thereby reducing consumption decision-making time.
According to statistics, 51% of e-commerce advertisers will choose to cooperate with talent to drain online stores;
44% of consumers will consume due to the recommendation of a talent.
The advantages of high brand exposure, high product repurchase rate, and high fan interaction rate have made Da Ren the preferred target for marketing promotion by many brand merchants.
According to the data, with TikTok Talent Marketing, brand popularity increased by 26%, brand recommendation increased by 22%, and user purchase intention increased by 22%.
Whether it's beauty, clothing, books, or toys, various types of e-commerce brands can use TikTok Talent videos to enhance users' understanding of products, strengthen consumers' purchasing intentions, make users curious about products in entertainment, and bring more opportunities for brand building explosives.
So, as a platform merchant, how do we select talent to match the destined TA and achieve ideal marketing results? TikTok for Business provides corresponding talent references from two dimensions, making it easier for you to choose talent.
Dimension 1: Lock in the target customer base, use targeted vertical target users to reach vertical target users, and build up the reputation of the product in the industry.
1.
Features of beauty talent: attract users' attention with exquisite makeup skills, professional beauty knowledge, and visual impact before and after makeup.
Highlights and advantages: It has high viscosity users who are interested in beauty products, helping the product ignite on the platform.
Cooperation direction: ① Open box evaluation: Demonstrate product appearance and texture through immersive open box display;
Or use experiential unpacking to share the use experience.
② Skill teaching: Introduce makeup techniques in detail, and arouse users' curiosity through professional guidance and unpopular makeup knowledge Makeup display: Imitate and restore celebrities, animated characters, etc., or create original makeup around festivals and trends to capture users' attention with contrast.
2.
Features of fashion talent: Focus on creative content production such as clothing matching inspiration sharing, clothing display, etc.
Highlights and advantages: Lifelike expression of fashion elements can bring users closer and enhance brand goodwill.
Cooperation direction: ① Shopping sharing: share shopping results, restore real buyer show scenes, and establish user trust.
② Dressing tips: Explain and demonstrate matching tips, such as clothing styles suitable for different people Wear and match display: Demonstrate wear and match inspiration for different themes, highlighting product appearance details and matching effects.
④ Dry goods explanation: Deeply share fashion information and dry goods knowledge, such as telling the history of brand development.
3.
Features of technology talents: Use your professional knowledge to help users understand various new technology products and explore various technological trends.
Highlight advantage: Introduce the product in a professional and easy to understand manner, making it easier to be trusted by users.
Cooperation direction: ① Unpacking evaluation: It can be divided into appearance evaluation to display the products and parts inside the packaging, and functional evaluation to explain the highlights of product functional differentiation.
② use